Wix Vs WordPress: Is Wix a good website builder in 2025?

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Many people noticed the rising popularity of Wix as a site builder, leading to comparisons with the popular CMS, WordPress. And also to the question — Is Wix a good website builder?

If you are in the midst of building a site then choosing a site platform can be confusing, especially when comparing Wix and WordPress. No worries, this article will help you decide which platform is best for your needs.

Here, we will compare the key features of Wix and WordPress.org and show how easily you can create a site with each. So, before delving into the major differences between these two top website CMSs. You must know and gain an understanding of what Wix and WordPress are.

Wix And WordPress Overview

Let’s check the primary definition of each site platform.

What is Wix?

Wix is a user-friendly website builder. It offers a drag-and-drop interface and customizable templates that will let you easily create your desired site design. And once you are ready then, with just a few clicks, you can publish it on their platform.

In a nutshell, you don’t need to know how to code.

Wix homepage

It allows you to build not only blogs but also eCommerce stores. Moreover, it provides a range of features and tools to help you effectively run and manage your website online.

What is WordPress?

WordPress is a popular CMS and is widely used by many developers and designers due to its open-source nature and robust feature set.

WordPress homepage

You have numerous themes to add to any layout and design to just style it the way you want. Plus, it offers various plugins to help you achieve several powerful functionalities on your site. While WordPress was initially famous among bloggers, it’s easy to manage WordPress posts.

However, the advanced plugin features now allow you to create any type of website you can imagine, from blogs to online stores and even LMS sites.

Wix Vs WordPress: Is Wix Better Than WordPress

Both are two different starting points for embarking on your website journey, each with its own set of Pros and Cons. Let’s take a look at the key features of each platform to help you choose which option best suits your needs.

Wix vs. WordPress

Wix Vs WordPress: Pricing

One of the first questions people often ask is about the cost involved and start comparing the pricing. However, you must understand that cheaper doesn’t always mean the best option in the long run. We will see both perspectives: short-term and long-term expenses.

When embarking on an online journey, you need to consider not only initial costs but also how you will manage expenses over time when your site starts growing.

Wix

Wix offers 3 main types of plans catering to different site needs: professional sites, eCommerce, and enterprise plans. Their basic site plans start at $4.50/month which makes it a cheaper and viable option for beginners, but features are limited in the most basic plan. The eCommerce plans start from $17/month, which is a good choice for a simple online store. But again, features are limited in the base plan. To unlock extended functions, you will need a higher-tier plan.

Regarding enterprise solutions, pricing is custom-quoted, so you will need to contact Wix for a specific plan and price. Indeed, on this plan, you can build a large-scale and complex site.

Wix pricing plans for Wix vs. WordPress cost comparison

It also offers a free site option, where you can create a fully functional site without any payment. However, this option comes with limitations, such as Wix branding displayed on the site.

WordPress

As we all know, WordPress is an open source which means it is free to use. However, you will have two main costs: Hosting and Domain.

For a domain, it is around $8/year, depending on the domain provider you opt for. On the other hand, you have several hosting options like shared hosting, VPS hosting, cloud hosting, and fully managed WordPress hosting.

The prices range from $30/year for a shared plan to $18/month for fully managed WordPress hosting.

Managed WordPress hosting price with InstaWP for Wix vs. WordPress cost comparision

You have numerous free themes and plugins available out there. However, if you opt for premium themes and plugins, it can be an additional expense. For example, if you wish to add LMS functionalities, you can install and use the free version of Tutor LMS or a premium option like LearnDash.

To create an eCommerce store, WordPress offers their own plugin called WooCommerce which we will later compare in this article.

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Which one is better?

When we talk about the winner of the Wix vs. WordPress debate in terms of cost, Wix offers the cheapest plan that helps you save your cost. But if your business starts growing and you want to scale up your website, WordPress is a better choice. In the long run, WordPress is a winner for agencies that want to thrive in the website development realm for a long time.

Wix Vs WordPress: Easier to Build a Site

Another important factor that adds value in considering the best builder out of WordPress vs. Wix is ease of use. The designing and building a website should be quick and simple, especially for non-tech-savvy users.

This would not only save you time but also ensure a fast and seamless experience for website creation.

Wix

Building a site with Wix is a breeze. You just need to sign up for a free account and begin editing a site. You have a choice of using their templates that can play a smart role.

Once you feel comfortable with your site design, you can consider upgrading to a Premium plan. With its no-code site editor, you can quickly set the layout, and style of your template and publish it in no time.

Wix interface for Wix vs. WordPress ease of usage comparison

WordPress

With WordPress, you have the option to start building a site on one of the developer and designer-friendly platforms like InstaWP.

With InstaWP, you can efficiently build and make your site live. It offers a testing environment on a live URL to easily build and design your site. Here, if you want to make your WordPress site design live, then you can go live with InstaWP Live and point your domain.

While WordPress has a steeper learning curve compared to Wix for new users, its vast user base means a wealth of resources are available online. From guides to video tutorials, you will find great assistance throughout the WordPress site creation process.

In the end, you will find it simple to install a theme and a page builder plugin like Elementor to build and design your site with drag-and-drop.

WordPress dashboard in InstaWP for Wix vs. WordPress ease of usage comparison

Which one is better?

In terms of ease of use and quick setup, Wix does a great job. But, WordPress is even better, when paired with InstaWP. Users will have a variety of pre-built templates to start a site from scratch. They can simplify a lot of aspects of WordPress development using InstaWP, resulting in quicker delivery and shorter time-to-market.

Wix Vs WordPress: Data Control

The ability to access and export your website’s data is important. Let’s see how Wix vs. WordPress goes on in terms of data ownership and control:

Wix

Wix sites are hosted on their personal servers, which means that migrating elsewhere can be challenging. If you decide to switch to a different platform like WordPress, you will likely need to manually export your blogs in XML format and redesign your site, which can be a time-consuming process.

Wix control panel for WordPress vs. Wix data control comparison

WordPress

WordPress offers self-hosting, giving you complete control over your data. Migrating a WordPress site to a different host is typically a smooth process. Should you require a faster or want to change your hosting, you can easily do it using a plugin or platform like InstaWP for free.

WordPress self hosting for Wix vs. WordPress data control comparison

However, if you decide to completely switch to a different platform like Joomla is way more convenient compared to Wix. You will be able to export your data and redesign the website itself.

Which one is better?

WordPress is a clear winner in terms of data control and has greater data portability to host your site anywhere you choose. Most importantly, you are in full control of your website’s data and future.

Wix Vs WordPress: Third-Party Apps

Creating a website is easier than ever these days. However, simply having a website online is never enough. To truly engage your visitors, you may need to consider several custom functionalities to enhance the user experience and manage your site.

Let’s take a look at how they can help you achieve this!

Wix:

When it comes to adding functionalities and integrating your site with third-party tools, Wix provides access to over 300 market tools. Simply search, find the functionality/app you need, and add it to your site with a few clicks.

Wix Third part app showcase for WordPress vs. Wix comparison

You have several categories available like Marketing, Media & Content, Design Elements, and more, from which you can directly opt for your preferred tools.

WordPress

It’s an open-source platform. This means a vast developer community contributes to its functionality. The result? Over 60,000 free plugins in the WordPress repository! You can find almost any functionality you imagine and integration with the popular tools.

WordPress plugin repository for WordPress vs. Wix comparison

WordPress has a strong and large community. If you encounter any problems or have questions, there is a high chance other users have faced the same issues and solutions are readily available.

Which one is better?

WordPress is a clear winner as it offers too many functionalities and integration options. You can convert your website into any of your types with the WordPress plugins.

Wix Vs WordPress: eCommerce Store

Numerous physical store owners always want to grow their businesses and are eager to sell their products online. It is very important to choose a better platform for their online store.

Wix

Wix offers e-commerce plans starting at $17/month, a good option for beginners selling a limited number of products. However, its eCommerce functionality can become restrictive for larger stores or those offering a wider product variety.  The limited functionalities and features could potentially hinder the growth of your online store.

Wix eCommerce site building capabilities for Wix vs. WordPress comparison

WordPress

If you are looking to build an online store, WordPress with WooCommerce is a lethal combination. WooCommerce is a free plugin trusted by millions of store owners, from small startups to large enterprises.

You can manage a vast number of products, accept secure payments through popular gateways like PayPal, and run various marketing strategies via tools.

WordPress WooCommerse capabilities for Wix vs. WordPress comparison

This flexibility and scalability make WooCommerce a perfect choice for businesses of all sizes.

Which one is better?

For eCommerce stores, WordPress is a great choice since it covers every need of your store and adds any store functionality with just a few clicks via Plugins.

Wix Vs WordPress: Developer Friendly

For developers managing multiple clients, opting for a developer-friendly platform is essential. A developer-friendly platform offers several advantages like adding custom code, full file access, data control, and more.

Wix:

Wix offers some developer options despite limitations. While full access and server control are restricted, developers can Develop Custom Wix websites, Build Wix Apps, and utilize a Custom Headless approach.

Wix Developers Showcase for Wix vs. WordPress comparison

WordPress:

WordPress is a standout choice for developers. Thanks to its open-source nature, flexibility to add a custom theme/plugin to your WordPress site. This means you can create and sell your own themes, templates, and plugins, opening up new revenue streams.

WordPress Developers Resources for Wix vs. WordPress comparison

Which one is better?

As a developer or designer, you must select the right platform to build and manage client websites. This decision can significantly impact your workflow and improve your site development experience.

Indeed, WordPress is a winner here. You can even code, build, and add any customization to your WordPress site. And hey, you have the option to design and sell templates, themes, or plugins to a wider audience.

This comparison should help you choose the best platform for your site. Now, let’s delve into the site-building process on each platform.

How to Build Site and Go Live: Wix vs WordPress

Now, let’s kick off the journey of creating and building your website on both Wix and WordPress!

How to Build Site and Go Live: Wix

The site-building process on Wix is quite simple and quick. Just follow these steps:

  • Go to the Wix Sign Up Page and enter your details.
  • From the setup, choose your website type >> Connect a custom domain name (if you want to) >> Start editing your Design Site.
How to host a site with Wix

Once you have chosen a Design Site, you will see two options: Wix create a site for you or Customize a template. Let’s opt for the second option, customizing a template.

  • Click Pick a Template (second option).
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You will see numerous site designs and templates from the design library.

  • Next, select your preferred site template and click Edit.
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Then, start editing your website by adding your own images and headings. Also, feel free to utilize their AI feature for a speedy site-building and designing process.

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  • To make your site live, you need to click Publish >> Connect a custom domain >> Search for a domain and make it live.
  • Add your domain >> click Get it >> and upgrade your plan or buy a domain.
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How to Build Site and Go Live With WordPress Via InstaWP

Building a site design and launching it with WordPress is straightforward. There are numerous hosting providers and WordPress platforms. For an optimal experience, consider using InstaWP.

It allows you to quickly select a site design and make it live. Here, we will explore the site creation process on WordPress via InstaWP.  And hey, to go completely live with your business name, you may need a domain.

So without any further ado, let’s take a look at the site creation process on WordPress Via InstaWP. If you don’t have an account yet, simply sign up on InstaWP.

  • Click Add New >> Go to the Store section and choose your desired template >> click Create Site.
How to host with InstaWP Live

In a few seconds, your WordPress site is ready.

Wix vs WordPress,WordPress staging,Wix Vs InstaWP,how to build a WordPress website,fastest WordPress host

Next, log in to your WordPress dashboard with the Magic Login and start editing your site design.

  • From the WordPress dashboard >> Pages >> All Pages >> click Edit on any page.
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Next, edit your site template and give it your own design. You will also notice that the website is Live on the InstaWP staging or dummy URL.

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And as we mentioned earlier, if you want to make this site live on your custom or business domain then no worries, it’s an easy process with InstaWP.  You just need to follow these steps:

  • Click Go Live (rocket icon).
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  • You can choose InstaWP Live and click Next Step.
  • Select your preferred hosting plan and click Next Step.
  • Next, choose your website settings like Data Center, PHP Version, and Domain Name then Go Live.
Wix vs WordPress,WordPress staging,Wix Vs InstaWP,how to build a WordPress website,fastest WordPress host

It will take a few minutes to go live and host your WordPress site on InstaWP (WordPress).

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Once your site is live, you just need to map the domain and you may purchase a domain from a different domain provider.

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You can find a detailed article on WordPress site migration here: WordPress Migration – InstaWP.

So, Is Wix a Good Website Builder?

I hope this article helped you understand the basic differences between Wix and WordPress, and help you decide which platform best suits your needs. We compared their features and concluded that WordPress is a clear winner due to its greater control over data and flexibility for online businesses.

We also explored how to build and go live with Wix, as well as the same process for WordPress sites via InstaWP which offers an ideal platform to embark on your WordPress site journey.

FAQs

1. Which is better, Wix or WordPress?

It depends on your needs. Wix is best for beginners who want an easy, drag-and-drop website builder, while WordPress offers more flexibility, customization, and scalability for advanced users and businesses.

2. Is Wix easier to use than WordPress?
Yes, Wix has a simple drag-and-drop editor that makes website building easy for beginners. WordPress, while more powerful, has a learning curve and requires some technical knowledge, especially for customization and plugin management.

3. Can I switch from Wix to WordPress?
Yes, but there is no direct migration tool. You’ll need to manually move content or use a plugin/service to transfer your website from Wix to WordPress.

4. Which platform is better for blogging: Wix or WordPress?
WordPress is the better choice for blogging. It offers more advanced blogging features, better SEO optimization, and greater flexibility compared to Wix’s limited blogging tools.

5. Is WordPress or Wix better for eCommerce?
WordPress with WooCommerce is more powerful and customizable for eCommerce. Wix eCommerce is easier to use but lacks advanced features and flexibility for large-scale online stores.

6. Which platform is more SEO-friendly: Wix or WordPress?
WordPress is more SEO-friendly because of plugins like Yoast SEO and greater control over technical SEO settings. Wix has built-in SEO tools, but they are not as advanced as WordPress options.

7. Is Wix cheaper than WordPress?
Wix pricing includes hosting and support in a fixed monthly plan, making it predictable. WordPress itself is free, but costs vary depending on hosting, themes, and plugins, often making it more cost-effective in the long run.

8. Can I customize my website more with Wix or WordPress?
WordPress offers unlimited customization, including full access to code, plugins, and themes. Wix has customization limitations, especially when it comes to complex functionality or design changes.

9. Which platform is better for scalability: WordPress or Wix?
WordPress is better for scalability, making it ideal for growing businesses, eCommerce, and large websites. Wix is best for small websites, but it can become restrictive as your needs grow.

10. Does Wix or WordPress offer better customer support?
Wix provides direct customer support, including live chat and phone support. WordPress relies on community forums, documentation, and support from hosting providers or theme/plugin developers.

11. Can I use my own domain with Wix and WordPress?
Yes, both Wix and WordPress allow you to connect a custom domain. With Wix, you must purchase a premium plan, while WordPress requires a domain and hosting provider.

12. Is WordPress more secure than Wix?
Wix handles security for you, including SSL, updates, and hosting security. WordPress requires manual security measures, such as using security plugins, regular updates, and choosing a secure hosting provider.

13. Do I need coding knowledge for Wix or WordPress?
No coding is needed for Wix, while WordPress allows for more advanced customization with coding but also provides no-code solutions with themes and plugins.

14. Which platform has more design options: Wix or WordPress?
WordPress offers thousands of themes and page builders, allowing full creative freedom. Wix has stylish templates, but customization is more restricted compared to WordPress.

15. Can I build a membership site with Wix or WordPress?
WordPress is better for membership sites as it supports powerful plugins like MemberPress and Restrict Content Pro. Wix has a basic membership feature, but it’s not as flexible.

Vikas Singhal

Founder, InstaWP

Vikas is an Engineer turned entrepreneur. He loves the WordPress ecosystem and wants to help WP developers work faster by improving their workflows. InstaWP, the WordPress developer’s all-in-one toolset, is his brainchild.
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