Brand and Logo Guidelines
Preserving the True Essence of Our Brand
In order to maintain the authenticity of our brand, kindly adhere to these guidelines to create designs that are in line with our brand.
Logo Types
The full logo includes the brand name and design elements, while the logo symbol is a simplified standalone element for compact brand representation.
Color Palettes
Primary, secondary, tertiary colors, light/dark shades, and gradients create a flexible, unified brand identity.
Primary
HEX
#005E54
RGB
rgba(0, 94, 84, 1)
HSL
hsla(174, 100%, 18%, 1)
Secondary
HEX
#11BF85
RGB
rgba(17, 191, 133, 1)
HSL
hsla(160, 84%, 41%, 1)
Tertiary
HEX
#F3E98D
RGB
rgba(243, 233, 141, 1)
HSL
hsla(54, 81%, 75%, 1)
Light
HEX
#EBF9F5
RGB
rgba(235, 249, 245, 1)
HSL
hsla(163, 54%, 95%, 1)
Dark
HEX
#00231F
RGB
rgba(0, 35, 31, 1)
HSL
hsla(173, 100%, 7%, 1)
Typography
It's vital for brand consistency and readability. We have two primary fonts: one for a consistent look and the other for versatility when needed. Keep font style and size consistent for a unified brand presentation.
Poppins
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.
Inter typeface
Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate “0” from “o”, tabular numbers, etc.
Attention
Maintaining consistency and integrity throughout our products and services is crucial to our brand. To accomplish this, we have implemented specific guidelines and limitations that we request our users adhere to. These guidelines encompass various aspects, including the use of our logo and branding materials. Our goal is to ensure that everyone engaging with our brand is informed about these guidelines and comprehends their significance. By adhering to these guidelines, we can guarantee that our brand stays strong, recognizable, and trustworthy.
Brand Don’ts
Take a look at these examples that demonstrate how not to use the InstaWP logo.
- Don’t change colors
- Don’t use shadows
- Don’t rotate
- Don’t stretch
- Don’t change positions
- Don’t use main logo in secondary background
- Don’t use main logo in dark background
- Don’t use white logo in secondary background
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