Featuring InstaWP? Here's the kit.
Our logo, colors, and fonts, plus a few simple rules so it always looks right. Writing about us, partnering, or building an integration? Grab what you need.
✓ SVG & PNG logos · ✓ Icon mark & zip · ✓ Brand palette & fonts
Use the right one for your background.
Dark logo on light surfaces, white logo on dark. Keep clear space around it and don't recolor it.
Download all assets (.zip) →
SVG + PNG logos · icon mark · colors & usage
The brand palette.
Green is the core. The dark band carries depth. Use the accents sparingly.
Gradients
Primary gradient
linear-gradient(135deg, #11BF85 0%, #2BE8A6 100%)Deep gradient
linear-gradient(135deg, #005E54 0%, #11BF85 100%)Two fonts, that's it.
Both are free on Google Fonts, so you can match our look exactly.
Aa Bb Cc
Hanken Grotesk
UI & headings · weights 400–800
The quick brown fox jumps over the lazy dog
Aa Bb Cc
Public Sans
Eyebrows, captions, URLs & stats · 400–600
app.instawp.io/new · WP 7.0 · PHP 8.2
A few simple rules.
✓ Please do
- Use the supplied SVG logos at a legible size.
- Keep clear space around the logo equal to the height of the mark.
- Place the white logo on dark backgrounds and the dark logo on light.
- Refer to us as "InstaWP", one word, capital I and W.
✕ Please don't
- Recolor, stretch, rotate, or add effects to the logo.
- Place the logo on a busy background or low-contrast color.
- Write it as "Instawp", "Insta WP", or "instaWP".
- Imply a partnership or endorsement we haven't agreed to.
What not to do
✕Don't recolor it
✕Don't stretch it
✕Don't rotate it
✕No shadows or effects
✕Not on busy backgrounds
✕Not on low-contrast color
Can't find the asset you need?
Press, partnerships, or a co-marketing piece? Get in touch and we'll send over whatever you need.
✓ SVG & PNG logos · ✓ Free brand fonts · ✓ Quick to reach a human