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Platform/Integrations

Connect the tools you already build with.

Wire email, feedback, performance and your dev workflow into InstaWP once, so every new site spins up already plugged into your stack.

Create a site → See pricing
Set up once, at the account level Marketing, Utilities & Apps No bolt-on plugins (where supported)
Integrations Find a tool
MailchimpMarketingConnected
ActiveCampaignMarketingConnect
AtarimFeedbackConnected
MailtrapUtilitiesConnect
PageSpeed InsightsUtilitiesConnect
CloudflareUtilitiesConnected
once
set up at the account level
3 families
Marketing · Utilities · Apps
free
to connect
no bolt-on
plugins, where supported

Connect a tool once. Every site inherits it.

Add a service in the Integrations area with an alias, its credentials and a visibility setting, then it is ready to apply to your sites and templates. No wiring it up by hand on every new build.

Integrations and Apps.

Integrations are the third-party services your team already runs. Apps are the ways you spin up and drive sites from the tools you already open all day.

  • Integrations: email/CRM, client feedback, performance, DNS
  • Apps: Slack, GitHub, Chrome Launcher, InstaWP Connect
  • Marketing connectors sync the contacts collected when someone creates a site from your shared template link
  • Visibility controls scope credentials to all team members or admins only
Add integration Mailchimp
Studio newsletter
••••••••••••••••-us21
Fetch contact listFetch list
All team members Admins only
Save integration

The connectors agencies actually run on.

A focused, named set, grouped by the job it does. Email, feedback, email testing, performance and DNS.

01 · Marketing & CRM · Mailchimp + ActiveCampaign

New leads land in your list, not a CSV.

When someone creates a site from your shared template link, their contact syncs straight into your Mailchimp audience or ActiveCampaign list, with the tags and List ID you choose. Add your API key (plus the API URL for ActiveCampaign) and pick the audience. Built for template authors and WaaS sellers.

MailchimpActiveCampaigntags + List IDtemplate-link sync
Audience sync Mailchimp
JDjordan@brightlabs.co+ tag: starter-kit
SPsam@pinegrove.studio+ tag: starter-kit
Synced to audience · List ID 4f2a91
02 · Client feedback · Atarim

Collect feedback on the site, not over email.

Open the Atarim collaboration view from a site's chat icon and gather visual, pinned feedback while you review staging with a client. Comments land on the page itself, not in a reply-all thread of screenshots. Set it up with your Atarim email and an alias, no API key needed.

visual feedbackpinned commentsstaging reviewsemail + alias
acme-coffee.instawp.site · staging
1 2
CL
Client · pin 2

Can we make the hero button green to match the logo?

03 · Email testing · Mailtrap

Catch every test email before it reaches a real inbox.

InstaWP disables outgoing SMTP ports on its servers to stop spam abuse, so transactional and test email from a staging site routes to Mailtrap instead. Inspect every message a site sends before it ever hits a customer. You supply your own Mailtrap API key and Account ID, and it pairs with an Email Log plugin to view sends inside wp-admin.

SMTP ports off by designcatch + inspectyour Mailtrap keyEmail Log plugin
SMTP ports disabled → routed to Mailtrap
Your order has shippedWooCommerce · to customer@example.comcaught
Password reset requestWordPress · to admin@acme.testcaught
New comment awaiting moderationWordPress · to editor@acme.testcaught
04 · Performance · PageSpeed Insights

Run Google PSI without leaving the dashboard.

Run Google PageSpeed Insights scans on a site from inside InstaWP and keep an eye on Core Web Vitals without bouncing to another tab. Connect it with your own Google API key. The scores below are illustrative, not a measured benchmark.

Google PSICore Web Vitalsyour Google keyin-dashboard
84illustrative
LCP 1.9 s
CLS 0.04
INP 180 ms
05 · DNS & security · Cloudflare

Route a domain through Cloudflare for a security layer.

Point a custom domain through Cloudflare as a DDoS and security layer by adding the DNS records and updating the nameservers. It is a nameserver change, not a one-click toggle, so it can take up to around 24 hours to propagate and show as Active.

DNS recordsnameserver updateDDoS / security layer~24h to Active
TypeValueStatus
A@ → 198.51.100.24Set
CNAMEwww → acme-coffee.comSet
Nameservers updated · propagating (up to ~24h)
Also connect · Apps

Slack

Spin up a fresh WordPress site with a slash command, right from your workspace.

GitHub

Spin a throwaway site per pull request, so reviewers test the change on a real WordPress.

Chrome Launcher

Launch a WordPress instance straight from a plugin or theme page on wordpress.org in seconds.

InstaWP Connect

One-click staging and sync from inside wp-admin with the InstaWP Connect plugin.

A focused toolkit, not a vanity marketplace.

Credentials go in once and stay scoped to the right teammates. Every connector lives at the account level, so a new site inherits your stack instead of being wired up by hand.

  • Keys entered once, scoped by visibility (all members or admins only)
  • Account-level connectors, so every new site inherits them
  • A curated set for the workflows agencies actually run, by design, not a 1000-app wall
Integration settings Connected
Agency Cloudflare
••••••••••••••••••••
All team members Admins only
vs a bare WordPress host

Pre-wired into your stack, not an island per site.

The same toolchain job, without re-doing it by hand on every new site.

What you actually needTypical hostInstaWP
Set a tool up onceRe-configure on every new siteConnect once, account-wide
Scoped, shared credentialsPer-site plugin installs + shared loginsAccount-level keys with visibility controls
Client feedback in the flowEmail + screenshotsAtarim built into staging reviews
Email testing handledSurprise blocked sends, leaked test mailMailtrap, with SMTP off by design
Spin sites from your toolsOnly from the host dashboardSlack, GitHub PRs and Chrome

The pieces it connects.

Integrations are the connective tissue. Here is what they wire into:

Staging →

Clone, test, push live

Dev Tools →

SSH, CLI, Git deploy, MCP

API & Webhooks →

Provision sites by API

Snapshots →

Save sites & reusable presets

Hosting →

Managed WordPress, per site

Domains →

Buy, connect, or resell

Migrations →

Bring sites in, free

Integrations →

Connect your stack

Manage →

Every site, one dashboard

WaaS →

Resell hosting, your brand

Portal →

Panel for your clients

Templates →

Sell ready-made sites

AI & MCP

An in-site WordPress MCP your AI agent can drive, across every feature.

Explore AI →

The whole platform

See how every piece of InstaWP fits together, from sandbox to production.

Explore the platform →

Spin up a site that already speaks to your stack.

Connect your tools once, then every new InstaWP site inherits them. Billed per site, by the day.

Create a site → See pricing
✓ Connect once · ✓ Marketing, Utilities & Apps · ✓ Per-site, billed daily · ✓ No annual lock-in