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Platform/Templates

Turn one site into sellable inventory.

Package the themes, plugins and configuration of any site into a template. Share it by link, reuse it across clients, or list it in the InstaWP Store and get paid.

Free or paid Launch a site in ~5s Payouts via Stripe
Free or paid
Share by link, or sell in the Store
~5s
To launch a site from a template
Instant
Pre-staged templates launch faster (premium)
Stripe
Payouts to your bank or debit card

Save it once. Sell it again and again.

Snapshots and configurations save a site for you. A template packages that same environment, the themes, plugins and configuration, to share and sell. This is the grow layer of the platform.

The primitive

Snapshots & configurations

Capture a restore point or a reusable preset and reuse it on your own sites. Built for saving and rolling back, not for distribution.

For you · save & reuse
See snapshots & configurations
The grow layer

Templates

The same environment, packaged for distribution and revenue. Add a template under Sell > Templates, or hit Save Template from any site. It goes In progress, then Ready before anyone can launch from it.

For everyone · share & sell
Create a template

Package once. Share, sell, reuse.

One template covers four jobs: a starter kit you reuse, a free hand-off, a paid product, and a Store listing.

01 · Package · Any site

Any site becomes a template.

Capture the themes, plugins and configuration from an existing site in a couple of clicks. Once it is saved you can delete the parent site, or keep it as a reserved site if you publish to the Store. Premium accounts can save it as an instant template for faster launches.

themespluginsconfigurationinstant (premium)
Save Template Ready
Template name
Agency starter kit
Captured from this site
12 plugins1 themeconfig
Instant templatepre-staged · launches faster
02 · Share · Free templates

Hand it over with a link.

Mark a template free and share it with anyone through a link. Good for community templates, client starter kits, or a lead magnet. No payment, no Store listing required, just a URL.

shareable linkfreeno Store needed
Blog starter kit Free
Client onboarding base Free
03 · Sell · Paid templates

Set a price, sell by link.

Switch a template to paid and set your own price in USD. Sell it directly through your link, no Store submission needed. You decide the price; we handle the checkout and the payout.

paidUSDyour price
Templates Pricing
Pricing
Free
Paid
Price
$ 49.00 USD
04 · Store · Reach buyers

List it in the InstaWP Store.

Publish a paid template to the Store: agree to the guidelines, fill in the name, descriptions, page builder, categories, tags and changelog, then submit for approval. Once approved it appears in the InstaWP Store.

review & approvalcategorieschangelogget paid
Publish to Store
Page builder
Gutenberg
Categories & tags
AgencyWooCommerceStarterSEO
Changelog
v1.0 · first release
Guidelines agreed Submit for review
05 · Reuse · Launch fast

One template, every new project.

Launch a fresh site from a template in about 5 seconds. Instant templates are even faster on premium accounts. Reuse your standard stack across every client build instead of rebuilding it each time.

~5s launchinstant (premium)unlimited reuse
Creating site from templateAgency starter kit4.6s
Provisioned WordPress
Installed themes & plugins
Applying configuration
Also in templates

Two ways to create

Sell > Templates > Add Template, or Save Template from any site.

In progress → Ready

A template builds before anyone can launch from it.

Instant templates

Pre-staged for premium accounts so sites launch faster.

Categories & tags

Organise Store templates so buyers can find them.

Changelog

Version your template so buyers see what changed.

Bundle with hosting

Pair a template with a plan and sell both through WaaS.

Your work, your price, your payout.

Payouts run through Stripe Express, so the money lands where you bank, not in platform credit.

  • Set up Stripe Express: entity type and country, verify by phone, add your details, then pick bank transfer or debit card.
  • You set your own price in USD and keep most of every sale: 90% selling through your own link, 70% through the InstaWP Store (the Store's cut covers its built-in audience of buyers).
  • Templates plug into WaaS: bundle a ready-made template with a hosting plan and sell both together.
Selling premium themes or plugins inside a template? You must buy a multi-site license from the vendor so the asset can be transferred to buyers. InstaWP does not relicense paid plugins for you.
Set up payoutsStripe Express
Entity & countryIndividual · United States
Identity verifiedby phone
3Payout methodbank transfer or debit cardBank transfer
vs a generic template marketplace

You sell a running site, not a zip file.

A theme zip is a project the buyer still has to install and configure. An InstaWP template is a site that launches itself.

What you actually sellGeneric template marketplaceInstaWP Templates
What the buyer getsA zip to install & configureA live site in ~5s
What's capturedTheme files onlyThemes + plugins + configuration
DeliveryDownload linkShare link or Store listing
Hosting attachedNoneBundle with hosting via WaaS
PayoutsMarketplace-dependentStripe Express to your bank/card
Reuse for your own workRe-buy or re-importRelaunch from your own template anytime

More than templates.

Templates are one layer of InstaWP. Start with the two pieces closest to this page:

Stop giving your best setups away. Start selling them.

Package the site you already build, set a price, and put it in front of buyers. We handle the launch, the checkout and the payout.

Free or paid · ~5s to launch · Stripe payouts · Bundle with hosting via WaaS