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Validity: Nov 24 - Dec 05, 2025

Opt-Out for Google Analytics (DSGVO / GDPR)

Opt-Out for Google Analytics (DSGVO / GDPR)

Allows the user to opt-out of Google Analytics tracking. DSGVO / GDPR.
Rating:
4.3
star-rating-1star-rating-2star-rating-3star-rating-4star-rating-5
Active Installations:
5000+
Last Updated:
Apr 09, 2024
WordPress Version:
3.5 or higher
Tested up to:
6.5.5

Easy Opt-Out

Quickly disable Google Analytics tracking for site visitors.

Data Protection Compliance

Ensure your website is fully compliant with GDPR regulations.

Automatic Privacy Policy

Generate and update your privacy policy automatically with our partner easyRechtssicher.

2.3

  • Fixed: Analytify – Detection of whether IP anonymization is activated
  • Updated: CSStidy library to v2.1.0
  • Updated: Support for WordPress 6.5
  • Updated: readme.txt

2.2

  • Fix: Paste tracking code in manual mode will now read GA4 id from JavaScript code and automatically insert it into input field, if it is empty.
  • Tweaks: Optimized code and UX.
  • Updated: Support for WordPress 6.2
  • Updated: Support for PHP 8.1

2.1

  • Updated: readme.txt
  • Updated: Support for WordPress 6.0.2
  • Updated: CSStidy library to v2.0.0
  • Updated: Integration of all supported GA tracking plugins

2.0

  • Added: Support for Google Analytics 4 (GA4)
  • Added: MonsterInsights GA4 support
  • Added: ExactMetrics GA4 support
  • Added: Analytify GA4 support
  • Added: GA Google Analytics GA4 support
  • Updated: Support for WordPress 5.9
  • Tweaks: Several code tweaks & cleanup

1.9

  • Updated: Support for WordPress 5.8
  • Updated: Compatibility of all supported Google Analaytics tracking plugins.
  • Fixed: System directory separator was not used in constants.
  • Changed: Increase version in dependencies check on plugin activation.

1.8

  • Added: Dashboard widget with the current status of the website. Can be disabled in the plugin settings.
  • Added: Remove languages files of this plugin after uninstall, if the option “Keep data after uninstallation” is not enabled.
  • Changed: Code for the translation and removed the language files from plugin. Use the native translate.wordpress.org service for the translations.
  • Updated: Names of the supported Google Analytics tracking plugins.

1.7

  • Added: Option in settings to keep data after uninstallation.
  • Added: Close button to promo popup for better usability.
  • Fixed: After deleting the plugin, the data was not deleted.

1.6

  • Updated: Support for PHP 8
  • Updated: Support for WordPress 5.7
  • Updated: Compatibility to all supported analytics plugins
  • Improved: Gutenberg Block support for the Opt-Out Block
  • Improved: Some links, design and a better mobile usability with the plugin settings page.
  • Improved: PHP code and security
  • Updated: CSSTidy from 1.7.0 to 1.7.3
  • Changed: If the promotion box is hidden for ever, it will take effect for the whole installation and not per user.
  • Fixed: In some cases the plugin text was not displayed in the right language from the user
  • Fixed: Unexpected changes in some cases in the .htaccess file (thanks to @danielrufde)

1.5

  • Added: Support for Site Kit by Google
  • Added: Output the current UA-Code in status check
  • Added: Send status mail to WordPress admin mail (auto-sync)
  • Updated: Compatibility to new version of “Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP)”, with backward support for older versions
  • Updated: Compatibility to new version of “Google Analytics Dashboard Plugin for WordPress by Analytify”, with backward support for older versions
  • Fixed: German translations

1.4

  • Added: Support for Gutenberg
  • Added: Support for ACF Plugin, to check if the shortcode exist in the fields
  • Added: Send e-mail if the status check has detected an error.
  • Added: The intervall for the status check can now be changed.
  • Added: Add Google Analytics to the whole website if the option “UA-Code” is set to manual.
  • Added: Custom JavaScript event on window object to allow other plugins to react if a user clicks on the link.
  • Added: User can add custom css in the settings, which is only loaded if the shortcode is used.
  • Fixed: Used wrong version variable to compare if WordPress has the new GDPR features.
  • Fixed: Only redirect after activation if plugin is activated single and not in bulk
  • Fixed: apply_filters for the link text did not affect on initinal page load.
  • Updated: Changed the link to the new data processing agreement for Google Analytics page.
  • Improved: Edit link from the “Privacy Policy Page” select has now the link to the current selected page, to open
  • Improved: Some usability features & security fixes
  • Improved: Move json data generation into a static function, so developers can enqueue scripts on every site they want.

1.3

  • Added: Support for WordPress 4.9.6 GDPR – Icons for the shortcode on the privacy page & sync. the page id for the shortcode.
  • Added: Check if the page with the shortcode is accessibile
  • Added: MonsterInsights Pro support
  • Added: WPML & Polylang compatibility
  • Added: HTML5 local storage fallback. Cookies deleted, but the local storage not, restore cookie.
  • Added: Possibility to disable the notice on dashboard, the settings aren’t right.
  • Added: Possibility to force page reload, after link click.
  • Added: “Google Tag Manager” as an option.
  • Improved Google Tag Manager support: Set generic cookie named “ga-opt-out” if user clicked opt-out. Allows yout to copy and paste the code in GTM, no need to change the UA-Code.
  • Fix: PHP error generated on older PHP (<5.3) versions
  • Several code and usability optimazation

1.2

  • Fixed: Activation immediately after installation generated a warning message
  • Changed: The message, if the settings aren’t data protection compliant, is now only visible to the admins and super admins
  • Added: Backward compatibility for older “Google Analytics Dashboard for WP (GADWP)” versions
  • Added: Some status checks are now linked to the specific page. You are now one click away to enable the ip anonymization!

1.1

  • Removed “Google Analytics by Yoast” integration
  • Fixed “Google Analytics Dashboard for WP (GADWP)” integration
  • Added “GA Google Analytics” integration
  • Added “Google Analytics for WordPress by MonsterInsights” integration
  • Added validation check for the UA code
  • Added monitoring feature: Check weekly if the settings are data protection compliant. If not, a message appears in WP admin.
  • Several code, security and usability optimazation

1.0

    1. Februar 2016
  • Initial Release

Simple 2 use, easy install, PHP8-compatible

By The-Dude on January 8, 2022

I've search a long time for such a plugin and found this diamond. :) It meets all my expectations because it's eays to install and understand, needs no maintance, is light wight, compatibel to PHP 8 and always up to date to the latest WP Version. Thx guys & keep up this remarkable work.

Mega ad banner in the whole admin area

By flowdee on March 26, 2020

Well deserved review for implementing a mega advertising banner which appears in the whole admin area, no matter if you are on the plugin settings page or not. I hope this ad pays off.

Thx for that nice plugin!

By wittich on May 27, 2018

Thx for that nice plugin, only feature I miss is the multipliable language support e.g. with WPML. At the moment you can only setup one language which will be shown over all private policy pages.

Working fine, but needs correct PHP version

By selma123 on May 18, 2018

First, after install entire site was not reachable anymore :-( It needs a php version change in htaccess, then it works.

Must have plugin

By michael.oeser on May 9, 2018

If you live in the EU and run a website there is no way you can ignore this plugin.

Easy to use!

By tobit83 on September 3, 2016

Easy to use. Works fine with Google Analytics Dashboard für WP. Perfect for people who don't know much about programming.

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