Top 12 Email Marketing Plugins for WordPress

2. MailPoet

MailPoet is an email marketing plugin that allows you to create, send, manage, and grow your email marketing campaigns directly from your WordPress dashboard. It integrates seamlessly with WordPress, enabling website owners to create stunning emails either from scratch or by using responsive templates that display flawlessly across all devices.

Why use MailPoet

MailPoet is useful as it allows you to schedule your newsletters, send them immediately, or set up new blog post notifications to send automatically, all with just a few clicks. It has been trusted by 700,000 WordPress websites since 2011 and offers a free plan for up to 1,000 subscribers, making it a suitable solution for beginners and proficient email marketers alike.

Pros:

• Easy to use and set up
• Allows you to manage everything within your WordPress dashboard
• Offers higher delivery rates with the MailPoet Sending Service

Cons:

• Multisite support is limited
• Some advanced features only available on paid plans

Key Features:

• Create and add a newsletter subscription form to your website
• Manage your subscribers and subscriber lists in WordPress
• Send automated welcome emails
• Pre-built and customizable email and subscription form templates
• WooCommerce emails for abandoned carts, first purchase, specific products, product category
• Customize WooCommerce transactional emails
• Reliable email delivery with MailPoet Sending Service
• Basic engagement statistics and detailed engagement statistics (paid plan required)
• Google Analytics integration (paid plan required)

Pricing Structure

MailPoet offers a free plan for up to 1,000 subscribers, with branding in the emails and the ability to send emails with your sending method. It also offers a free Starter plan for those with 1,000 subscribers or less who want to use the MailPoet Sending Service. Paid plans are available for those with larger lists who are looking to grow their business using email marketing. For detailed pricing, visit the MailPoet pricing page on their website.

3. Hustle

Hustle is a powerful email marketing plugin for WordPress that serves as an all-in-one solution for lead generation, opt-ins, and popups. This robust plugin is designed to help you increase your mailing list and convert site traffic efficiently. Developed by the award-winning team behind Smush image optimization and Forminator form builder at WPMU DEV, Hustle offers a range of features aimed at optimizing your email marketing efforts.

The value of Hustle lies in its comprehensive suite of features. Not only does it facilitate the building of your mailing list, but it also enables you to display targeted ads across your site with popups, opt-ins, slide-ins, widgets, and shortcodes. It provides a range of pre-designed templates for creating engaging popups, slide-ins, and embeds that align with your campaign goals.

Why use Hustle Plugin

This plugin offers a range of advanced customization options including layout, images, typography, and color adjustments. It possesses intelligent visibility conditions and behavior triggers for your popups and slide-ins, ensuring your content meets the right eye. Hustle also integrates with popular email services and form builders, allowing you to grow your mailing list and capture more leads.

Pros:

• Wide range of features for email marketing
• Advanced customization options
• Smart triggers for popups and slide-ins
• Ability to schedule marketing modules
• Integrates with popular email services and form builders

Key Features:

• Pop-ups, slide-ins, widgets, embeds, and after post opt-ins
• Ready-made marketing templates
• Built-in design editor for customization
• Integration with numerous email services
• Powerful targeting conditions
• Scheduling of marketing modules
• Performance tracking and conversion rates overview
• Smooth display animations

Pricing Structure

Hustle offers a free version with limited features. For unlimited access to all features, you can upgrade to Hustle Pro which is priced at $49 per month. The Pro version includes unlimited pop-ups, slide-ins, social share bars, and embeds. It also provides access to new features and layouts that are added every month.

4. Jetpack CRM

The Jetpack CRM plugin is an effective tool for email marketing and customer relationship management within WordPress. It is particularly beneficial for entrepreneurs seeking a simple, practical, and cost-effective CRM solution.

This plugin is useful as an email marketing tool because it allows users to manage and track client interactions, create and send invoices, and effectively manage transactions and payments. It is a versatile and adaptable tool that can be used by a wide range of businesses, including eCommerce sites, agencies, freelancers, start-ups, and local businesses.

Why use Jetpack CRM plugin

The Jetpack CRM plugin should be used because it offers a wide range of features, such as a client portal, a lead generation tool, a billing system, and an invoice plugin. Moreover, it provides a straightforward setup process and ongoing support.

Pros:

• Simple and practical features
• Fully customizable and extendable
• Free with optional paid extensions
• Wide range of uses and applications

Cons:

• May require some technical knowledge to maximize its use

Key Features:

• Add and manage leads, customers, or other contacts.
• Create and deliver online proposals to clients.
• Bill clients and get paid with online billing.
• Allow contacts to view proposals, invoices, and files on your website.
• Collect leads from posts, pages, or widgets, directly into your CRM.

Pricing Structure

The Jetpack CRM plugin is free, with optional paid extensions available for added functionality. The cost of these extensions varies, with details available on the Jetpack CRM website.

5. HubSpot

HubSpot is a comprehensive CRM platform that comes with a range of tools and integrations for marketing, sales, and customer service. Its WordPress plugin is an all-in-one solution that allows you to manage contacts, create email marketing campaigns, engage visitors with live chat and chatbots, add forms to pages, and more.

As an email marketing plugin, HubSpot is immensely useful. It allows you to nurture leads by sending newsletters and automating email marketing campaigns. You can also track the health of your business using the plugin’s analytics dashboards. The plugin provides a unified timeline of a contact’s page views, past conversations, and more, making it an excellent CRM tool.

Why use HubSpot

By using HubSpot, you can streamline all your business operations and have all your data in one place. It provides visibility into customer interactions across all teams, allowing for more effective customer service. HubSpot is scalable and can grow with your business.

Pros:

• Comprehensive CRM platform with tools for marketing, sales, and customer service.
• Email marketing features allow for lead nurturing and automation.
• In-built analytics for tracking business health and customer interactions.
• Scalable and can grow with your business.

Cons:

• Some advanced features may require paid plans.

Key Features:

• Live chat and chatbots for engaging visitors.
• Easy creation of custom forms.
• Automation of email marketing campaigns.
• Analytics dashboards for tracking business health.
• Unified timeline of a contact’s page views, past conversations, and more.

HubSpot’s pricing structure includes a free plan, which offers basic features such as contact management and email marketing. For advanced features like sales automation, service automation, and custom reporting, you will need to upgrade to one of the paid plans, which starts at $50 per month. Prices vary based on the specific tools and features chosen.

6. Newsletter by Brevo

Brevo’s official plugin for WordPress is a comprehensive email marketing plugin that is designed to streamline your email marketing efforts. The plugin provides an array of useful features such as subscription forms, contact lists, marketing campaigns, transactional emails, statistics, and marketing automation.

Brevo plugin is useful as it allows you to create personalized subscription forms, manage your contact lists, and design beautiful newsletters. It also enables you to send transactional emails using Brevo’s SMTP for improved deliverability and tracking. Additionally, the plugin provides real-time statistics to help you gain insights into your email campaign performance. The marketing automation feature of the plugin enables auto-installation of the script on your website, enhancing efficiency.

Why use this Plugin

This plugin should be used due to its comprehensive and advanced features that cater to all your email marketing needs. It is user-friendly and offers great flexibility in creating and managing email campaigns.

Pros:

• Comprehensive and advanced features
• User-friendly
• Great flexibility in creating and managing email campaigns
• Real-time statistics for performance tracking

Key Features:

• Customizable subscription forms
• Contact list management with advanced segmentation
• Drag and drop builder for creating newsletters
• Brevo’s SMTP for sending transactional emails
• Real-time report dashboard
• Marketing automation
• Form designer with WYSIWYG and direct HTML / CSS editing
• Integration as a widget or shortcode
• Responsive, drag-and-drop email design tools
• Automatic replacement of default SMTP when using the wp_mail function

Pricing structure

Brevo’s official plugin for WordPress is free to download and use. However, they offer premium plans for additional features and capabilities. For more detailed pricing information, please visit the Brevo website.

7. ConvertKit

ConvertKit Email Marketing Plugin is a comprehensive tool for WordPress users to manage their email marketing campaigns efficiently. The plugin helps create, send, and manage email campaigns, grow email subscriber lists, send targeted newsletters, sell more products, and build a membership site.

The ConvertKit plugin is incredibly useful for email marketing, providing the ability to design subscription forms and landing pages directly in ConvertKit, and display them on a WordPress page to capture email subscribers. It also allows users to list past email newsletters on their WordPress site, making it a one-stop solution for all email marketing needs.

Why use ConvertKit

This plugin should be used because it offers a seamless integration with WordPress, making it easy to embed email marketing or subscriber forms anywhere on the website. ConvertKit also offers powerful tagging and segmentation options for newsletters, providing more control over the targeting of email campaigns.

Pros:

• Seamless integration with WordPress
• Powerful tagging and segmentation options for newsletters
• Ability to design forms and landing pages directly in ConvertKit

Cons:

• Some advanced features may require a paid plan

Key Features:

• Design email newsletter subscription forms in ConvertKit
• Embed ConvertKit forms on your WordPress site
• Build landing pages in ConvertKit
• List past email newsletters on your WordPress site
• Intuitive editor for landing pages
• Ability to sell products through ConvertKit

Pricing Structure

ConvertKit offers a free plan for up to 1,000 subscribers, making it accessible for everyone, whether new to email marketing or a seasoned professional. For a larger number of subscribers, ConvertKit offers paid plans, the pricing of which can be found on their official website.

8. FunnelKit

FunnelKit Automation is a robust WordPress marketing automation engine. It offers multifaceted functionalities for email marketing, making it a reliable tool for marketers. This plugin is particularly useful for automating marketing workflows and managing email campaigns.

The plugin enables users to create WooCommerce abandoned cart campaigns, post-purchase follow-ups, and welcome emails, among others. It is also capable of automatic tagging of contacts, list segregation, customization of email templates, and much more. The best part about FunnelKit is the unlimited number of contacts you can manage without additional costs.

Why use FunnelKit Automation

1. Comprehensive automation for email marketing
2. User-friendly interface
3. Excellent customer support
4. No cap on the number of contacts

Pros:

• Efficient automation of marketing tasks
• User-friendly interface and easy setup
• High-quality customer support
• No limit on the number of contacts

Cons:

• Some advanced features are only available in the Pro version

Key Features:

• Email marketing automation
• WooCommerce abandoned cart campaigns
• Post-purchase follow-up sequences
• Welcome email workflows
• Contact tagging and list segregation
• Customization of email templates
• Audience segmentation

Pricing Structure

The basic version starts from $99 per year and the elite version is currently priced at $399.

9. MWB HubSpot for WooCommerce

MWB HubSpot for WooCommerce is a powerful and easy-to-use email marketing plugin that integrates your WooCommerce store with HubSpot CRM. It is designed to help you grow your business by turning visitors into leads, nurturing them into customers, and measuring your business growth. Furthermore, it allows you to manage your customers and their orders effortlessly, track and recover abandoned carts, and create insightful reports on your customers and orders.

Why use MWB HubSpot for WooCommerce

This plugin is particularly useful for businesses that use WooCommerce for their online stores and want to leverage the power of HubSpot’s CRM and email marketing tools. It makes it easy to sync your WooCommerce store data to HubSpot, track customers in HubSpot’s free CRM, segment contacts based on their actions, automate marketing follow-ups, and measure your store’s growth.

Key Features:

• Sync your WooCommerce store data to HubSpot
• Manage your customers and their orders in an easy-to-use CRM
• Track and recover customers’ abandoned carts
• Map WooCommerce order statuses to HubSpot deal stages
• Track sync logs easily
• Create and send responsive emails to your leads and customers
• Build advertising campaigns on Facebook, Instagram, LinkedIn, and Google
• Create insightful reports on your customers and orders

Pros:

• Easy integration with WooCommerce
• Comprehensive customer profiles and segmentation
• Abandoned cart tracking and recovery
• Powerful email marketing automation
• E-commerce analytics
• Ad management

Cons:

• Might be a bit complex for beginners
• Requires a HubSpot account

Pricing Structure

MWB HubSpot for WooCommerce offers a free version, which includes all the basic features. For additional features and functionality, there are several add-ons available for purchase, such as HubSpot Field To Field Sync, HubSpot Deals for WooCommerce Memberships, and HubSpot Recommended Products Addon. Prices for these add-ons vary.

10. weMail

The weMail plugin is a simplified email marketing solution for WordPress, designed to help you send newsletters, collect leads, automate emails, display subscription forms, auto add subscribers to a list, and manage subscribers all inside the WordPress dashboard. It is tightly integrated with WordPress, and allows you to send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favorite SMTP provider.

Why use weMail

weMail is a powerful tool for businesses with large email databases. It is designed to simplify the process of email marketing within the WordPress dashboard, allowing you to focus more on growing your subscriber lists.

Pros:

• Integrates seamlessly with WordPress
• Offers a range of features to help businesses collect and manage email subscribers
• Supports a variety of email sending options
• Ideal for businesses with large email databases

Key Features:

• Collect subscribers with every WooCommerce/EDD & FastSpring store order
• Collect subscribers each time someone registers to your website
• Collect emails from blog comments
• Auto import WordPress users to weMail subscribers
• Show weMail opt-in forms after every WordPress blog posts
• Send all the WordPress transactional email via weMail
• Welcome first time customers with an automated thank you email for EDD customers
• Collect email contacts from FastSpring checkout
• Collect email contacts from WooCommerce checkout and send emails

Pricing structure

• Free for up to 3000 subscribers, with a limit of 10,000 emails/month
• $9/month for up to 10,000 subscribers, with a limit of 20,000 emails/month
• $29/month for up to 20,000 subscribers, with a limit of 40,000 emails/month
• $99/month for up to 100,000 subscribers, with a limit of 200,000 emails/month
• Custom pricing for more than 100,000 subscribers.

11. Newsletter

The Newsletter plugin is an efficient email marketing system designed for WordPress blogs. It’s perfect for list building and enables you to create, send, and track emails in a hassle-free way. The plugin operates straight out of the box, requiring no complex configurations.

The Newsletter plugin is useful as an email marketing tool as it offers a drag and drop composer that simplifies the creation of responsive newsletters. It allows for unlimited subscribers and newsletters, with tracking and statistics, ensuring you have a clear overview of your email marketing performance. It includes advanced targeting, customizable subscription widgets, translations, and GDPR compliance, making it a comprehensive tool for email marketing.

Why Use Newsletter Plugin

The Newsletter plugin should be used as it offers a plethora of features beyond just sending newsletters. It integrates seamlessly with WordPress user registration, supports single and double opt-ins, and provides fine control over delivery speed. Its compatibility with every SMTP plugin makes it adaptable for different mailing preferences.

Pros:

• Easy to use drag and drop composer
• Unlimited subscribers and newsletters
• Comprehensive statistics and tracking
• Advanced targeting capabilities

Cons:

May require technical knowledge for some features
Add-ons needed for advanced features

Key Features:

• Easy-to-use Drag and drop composer
• Unlimited subscribers and newsletters with tracking
• One-Click Unsubscribe feature
• Subscription spam check
• Delivery speed control
• Full multilanguage support
• Customizable subscription widget, page, or custom form

Pricing Structure

The Newsletter plugin itself is free to use. However, it does offer premium professional add-ons for additional functionality, such as automated newsletters, autoresponder, extended composer blocks, WooCommerce integration, reports, leads, and more. The pricing for these add-ons varies and can be found on the official website.

12. Sumo

Sumo is a robust email marketing plugin for WordPress designed to enhance conversions and sales. Sumo is beneficial as an email marketing plugin in various ways. It enables timed popups across the site to grow your email list.

This plugin also lets you schedule one-off marketing emails or email drips to keep your subscribers engaged. Additionally, it offers e-commerce integrations and features to win back customers who abandon their carts and increase the average order value. You can see the ROI from every email subscriber and sale you make, making it an effective tool for tracking and strategizing your marketing efforts.

Why use the Sumo Plugin

The plugin should be used because of its seamless integration with WordPress and WooCommerce, secure and SEO-friendly features, and free customer support. It helps businesses to increase conversions and sales. Moreover, it has a proven track record of assisting businesses in generating substantial sales.

Pros:

• Easy to install and use.
• Offers a free version.
• Strong customer support.
• SEO-friendly.
• Offers a wide range of features.

Cons:

• The free version has limited features.

Key Features:

• Timed popups for growing email list
• Scheduling of one-off marketing emails or email drips
• eCommerce feature integration
• Transparent ROI tracking
• Share buttons for content and product sharing

Pricing Structure

Sumo offers a free version, making it accessible to businesses of all sizes. However, for more advanced features, you need to subscribe to their paid plans. The pricing details are updated and can be found on their official website.

Key Features to Look for in a WordPress Email Marketing Plugin

With so many plugins available, it’s important to know what to look for. The best WordPress email marketing plugins offer a mix of usability, flexibility, and automation. Here are the top features to prioritize:

• Drag-and-Drop Email Builder: Easily design emails without needing to code
• Advanced Opt-In Forms: Popups, slide-ins, exit-intent, and more
• Automation Tools: Set up welcome emails, drip campaigns, and behavior-based triggers
• Audience Segmentation: Send personalized emails based on user actions or profile data
• WooCommerce Integration: Trigger emails for cart abandonment, purchase follow-ups, etc.
• Analytics & Reporting: Track open rates, click rates, and subscriber growth
• Deliverability Optimization: Tools like SMTP integration or spam testing

Choosing a plugin with these features ensures your email marketing campaigns are effective, scalable, and easy to manage—no matter your experience level.

Final Word

The landscape of digital marketing is ever-evolving, and Email Marketing Plugins for WordPress have emerged as indispensable tools for navigating this dynamic terrain. As we’ve explored, these plugins offer a myriad of benefits, from streamlining campaign creation to providing in-depth analytics that informs strategic decision-making.

Embrace the opportunity to captivate your audience, cultivate brand loyalty, and ultimately, propel your business to new heights of success. With Email Marketing Plugins for WordPress by your side, the possibilities are limitless. So why wait? Leap today and revolutionize your marketing strategy like never before.

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