8 Must-Have WordPress Plugins for eCommerce Sites

WordPress and WooCommerce, two powerhouses in the digital landscape, offer a plethora of plugins that can significantly elevate your online store’s performance, efficiency, and user satisfaction. Whether you’re a seasoned online retailer or just starting your eCommerce journey, integrating these plugins can make a substantial difference. 

This article aims to delve into some of the top WooCommerce-compatible WordPress plugins, unveiling how they can optimize your eCommerce venture and ultimately boost your bottom line.

The Best WooCommerce Plugins for Developers and Online Stores 

You can install our Chrome Extension InstaWP Launcher to start plugin testing in 1-click. Once installed on your browser, it will add a “Launch” button on plugin description pages in the WordPress.org Plugin repository.

1. MailChimp for WooCommerce

Effortlessly integrate Mailchimp’s marketing automation capabilities with your WooCommerce store to enhance marketing strategies and boost customer engagement.

Description

MailChimp for WooCommerce empowers e-commerce marketers with seamless synchronization of customer data and purchase information to their Mailchimp account. 

This integration facilitates targeted campaigns, automated follow-ups, personalized product recommendations, cart recovery, and insightful ROI measurement. The plugin, available for free, serves as a powerful tool for optimizing marketing strategies.

Features

• Sync Purchase Data: Seamlessly sync customer purchase data to your Mailchimp Audience.
• Automated Marketing Campaigns: Set up automations for cart reminders, customer re-engagement, and post-purchase follow-ups.
• Product Recommendations: Showcase personalized product recommendations to enhance the shopping experience.
• Detailed Performance Analytics: View comprehensive data on marketing performance through the Mailchimp Dashboard.
• Cross-Platform Advertising: Utilize Facebook, Instagram, and Google remarketing ads to reach and convert potential customers.
• Flexible Discount Integration: Incorporate WooCommerce discount codes into emails using the Promo Code content block.

What makes it useful for WooCommerce Developers and Store Owners?

MailChimp for WooCommerce streamlines the integration of marketing automation features within a WooCommerce environment. This plugin simplifies the process for WordPress developers by offering compatibility with WPML for multilingual support and enables the creation of a seamless user experience. It provides a robust foundation for marketers to leverage the power of Mailchimp in an intuitive and developer-friendly manner, enhancing their marketing initiatives.

2. WooCommerce Abandoned Cart Pro

Efficiently recover abandoned carts in your WooCommerce store by implementing automated notifications and follow-up processes to re-engage potential customers.

Description

Abandoned Cart Pro for WooCommerce is a valuable plugin designed to tackle cart abandonment. Ideal for small business owners, this plugin also has a free version, which tracks abandoned carts in the background and sends targeted notifications to visitors, even if they don’t reach the checkout page or provide contact details. 

The plugin offers straightforward functionality and is a popular choice with over 30k active users. 

Abandoned Cart by Tyche Softwares provides pre-designed email templates and allows customization, enabling businesses to define parameters such as sending coupons to users for increased engagement. While it may not be the ultimate solution, it certainly stands as a compelling WooCommerce abandoned cart recovery plugin.

Features

• Automated Cart Tracking: Monitor and track abandoned carts seamlessly.
• Customized Follow-Up: Define customer follow-up processes and contact methods.
• Email Templates: Access 3 built-in email templates for quick and easy use.
• Configurable Parameters: Define key parameters like sending coupons to users.
• Product Report: View a product report to identify commonly abandoned products.
• Wide Adoption: Trusted by over 30,000 active installations.

What makes it useful for WooCommerce Developers and Store Owners?

For WordPress developers, the Abandoned Cart Pro for WooCommerce presents an accessible and functional solution for tackling cart abandonment without a heavy investment. Its popularity and ease of use make it a suitable choice, particularly for smaller businesses. 

Developers can efficiently integrate and configure this plugin, ensuring that their WooCommerce-powered sites have an effective cart recovery system in place, ultimately improving conversions and sales for their clients.

3. WPFunnels

Build highly effective sales funnels within WordPress, specifically tailored for WooCommerce, using a user-friendly, visual drag-and-drop funnel builder.

Description

WPFunnels stands as the easiest sales funnel builder for WooCommerce, enhancing your online store’s potential with features like order bump, one-click upsells, checkout customization, and more. 

Designed for simplicity, it is the first-ever canvas-based drag and drop funnel builder suitable for both experienced marketers and beginners. Whether you’re selling products, courses, subscriptions, or aiming for lead generation, WPFunnels empowers you to craft compelling sales funnels to maximize your conversions.

Features

• Visual Funnel Builder: Plan and organize sales funnels effortlessly using a visual drag and drop canvas.
• Order Bump at Checkout: Boost sales revenue with strategic Order Bump offers directly on the checkout page.
• One-Click Upsell & Downsell Offers: Leverage buyers’ intent with one-click upsell and downsell offers to maximize revenue.
• Pre-made Funnel Templates: Access a variety of niche-specific funnel templates for immediate implementation.
• Custom Funnel Checkout Page: Personalize the checkout page design and fields to optimize the purchase process.
• Integration with Major Page Builders: Seamlessly design funnel pages using popular page builders like Gutenberg, Divi, Elementor, or Oxygen.
• Global Funnels for WooCommerce: Direct buyers into sales funnels from your WooCommerce store based on specific conditions like product categories.
• Lead Generation Capability: Create efficient lead generation funnels using custom landing pages and WPFunnels’ Opt-in form.
• Integration with Automation Tools: Define user events and send data to CRM and Automation tools based on buyers’ actions within your funnels.

What makes it useful for WooCommerce Developers and Store Owners?

WPFunnels simplifies the process of building powerful sales funnels within the WordPress and WooCommerce ecosystem. For WordPress developers, this plugin offers seamless integration with major page builders, allowing easy customization and design of funnel pages. Its ability to connect with popular CRM and Automation tools streamlines data management and automation. 

By using WPFunnels, developers can efficiently craft tailored sales funnels for their clients, enhancing the overall shopping experience and driving increased revenue for WooCommerce stores.

4. Booster for WooCommerce

Boost WooCommerce functionality and enhance the customer experience by consolidating over 100 WooCommerce addons into a single, powerful plugin—Booster.

Description

Booster for WooCommerce is an all-in-one WooCommerce plugin bundle that replaces the need for multiple individual plugins. With a whopping 120+ features/plugins and growing, Booster provides a comprehensive solution for customizing your WooCommerce website. 

Offering maximum flexibility and an easy setup process without requiring any coding, Booster revolutionizes WooCommerce customization for everyone. From frontend customer experience enhancements to backend admin tools and reporting, Booster encompasses it all in a modular and speed-enhancing architecture.

Features

• Maximum Features: Access over 100 modules to add customized functionality swiftly to your WooCommerce store, ensuring a seamless customer experience and empowering administrators with robust tools.
• Zero Coding: Setup and customize your WooCommerce website effortlessly with a few clicks, catering to a wide range of customizations without the need for coding skills.
• Maximum Savings: Save time and money by consolidating multiple plugins into one powerhouse, boosting your website’s functionality and, ultimately, increasing sales for a perfect shopping experience.
• Zero Bloat: Utilize a modular architecture, enabling you to enable only the features you need, preventing unnecessary bloat and optimizing website speed with a single plugin.
• PDF Invoicing and Packing Slips: Enhance order management and paperwork by generating professional PDF invoices and offline packing documents for WooCommerce orders.
• Product Input Fields: Enable custom input fields for products, allowing customers to add more information, especially vital for selling customized products.
• Prices and Currencies: Attract international customers by displaying their preferred currency with automatic exchange rates and define price rules using WooCommerce Dynamic Pricing for global discounts.
• Cart and Checkout Customization: Tailor the shopping cart and checkout experience, add custom fields, coupons, additional fees, buttons, and more to optimize the checkout process and reduce cart abandonment.
• Product Addons: Customize products by setting labels, prices, and automatic discounts for addons, either globally or on a per-product basis.
• Button and Price Labels: Modify price labels and create custom buttons, enhancing product presentation and user engagement.
• Payment Gateways Customization: Set up custom payment gateways based on various factors like currency, shipping method, or location, enhancing payment options for customers based on their preferences.
• Emails, Reporting, and Administrative Tools: Customize emails, generate reports, and access various administrative tools for efficient management and enhanced security.

What makes it useful for WooCommerce Developers and Store Owners?

Booster for WooCommerce provides WordPress developers with a powerful tool to streamline WooCommerce customization. The consolidation of various features into a single plugin simplifies the development process and ensures a more organized and optimized codebase. 

Developers can easily tailor the WooCommerce setup according to their clients’ requirements, saving time and effort while delivering a feature-rich online store that boosts sales and provides an exceptional shopping experience.

5. YITH WooCommerce Product Gallery & Image Zoom

Enhance the visual presentation of your WooCommerce products by enabling zoom functionality, a lightbox, and a product gallery slider to allow customers to closely inspect product images.

Description

In the realm of online shopping, the customer’s interaction with the product is limited to visual experiences. To bridge this gap, high-quality and visually appealing product images are crucial for reproducing the product’s appearance as faithfully as possible. YITH WooCommerce Product Gallery & Image Zoom steps in to enrich this experience. 

The plugin provides the ability to zoom in on product images, allowing customers to scrutinize every detail. Additionally, it manages thumbnails in a slider format for a clean and modern look on product pages.

Features

• Image Zoom Functionality: Enable zoom functionality on product images to allow customers to closely inspect product details.
• Zoom Position Options: Choose the zoom position, either inside the main image or externally on the right side.
• Mobile Responsiveness: Option to deactivate the zoom on mobile devices for a better user experience.
• Customizable Zoom Window: Set the size of the zoom window based on your preferences.
• Image Blur Options: Choose whether to blur the image while zooming or maintain clarity.
• Lightbox Display: Showcase a lightbox on product images to provide an interactive viewing experience.
• Customizable Lightbox: Customize colors, size, and position of the lightbox icon to align with your website’s aesthetics.
• Product Gallery Slider: Enable a product gallery slider for showcasing multiple images of the product.
• Thumbnail Management: Set the number of thumbnails to display in the slider for convenient navigation.
• Slider Arrows and Autoplay: Display slider arrows on hover, enable slider autoplay, and set slider to infinite with style options.
• Arrow Customization: Customize size, colors, and shape of the slider arrows for a tailored appearance.

What makes it useful for WooCommerce Developers and Store Owners?

YITH WooCommerce Product Gallery & Image Zoom is an invaluable tool for WordPress developers seeking to enhance the visual appeal and functionality of WooCommerce product pages. By seamlessly integrating zoom, lightbox, and gallery slider features, this plugin enables developers to provide a more engaging and interactive product browsing experience for users.

Developers can customize the plugin’s settings and appearance to align with the overall design and branding of the WooCommerce store, optimizing product presentation and contributing to a compelling shopping experience for customers.

6. Customer Reviews for WooCommerce

Elevate your WooCommerce store’s credibility and customer engagement by enabling automated or manual review reminders, enhanced reviews with images and voting, Q&A sections, and more.

Description

Customer Reviews for WooCommerce plugin is a powerful tool that amplifies your WooCommerce store’s review system. It enhances the standard WooCommerce reviews by incorporating additional features to boost engagement, build customer loyalty, improve SEO, and drive more sales through social proof. 

The plugin enables automated or manual review reminders, making the reviewing process effortless for customers. With localized support in 29 languages and installations in over 60,000 stores, it’s a trusted choice for businesses.

Features

• Automated or Manual Review Reminders: Streamline the review process by sending automated or manual reminders to customers post-transaction, encouraging them to leave reviews.
• Manual Review Reminders via WhatsApp: Optionally send manual review reminders through WhatsApp, utilizing ‘click to chat’ integration for efficient communication.
• Aggregated Review Forms: Simplify and expedite the review process with aggregated review forms, allowing customers to provide quick and easy feedback.
• Enhanced Reviews: Enrich reviews with ratings, images, voting mechanisms, and filtering options, providing a comprehensive view for potential buyers.
• Review Discounts: Incentivize customers to leave reviews by offering discounts in exchange, encouraging more user-generated content.
• Integration with Google Shopping: Seamlessly integrate with Google Shopping to enhance visibility and credibility of your products in the marketplace.
• Question and Answer Feature: Enable a Q&A section on product pages, allowing customers to ask and answer frequently asked questions, fostering engagement, and addressing customer queries.
• Review Import and Export: Easily import and export reviews, facilitating efficient review management and data portability.

What makes it useful for WooCommerce Developers and Store Owners?

Developers can customize the plugin to align with the store’s branding and optimize the review process to encourage user-generated content. Integrating this plugin effectively into a WooCommerce website can lead to improved customer interaction, trust, and ultimately drive sales through enhanced social proof.

For WordPress developers, Customer Reviews for WooCommerce plugin is a valuable tool to enhance the review system and engagement on WooCommerce stores. Its features like automated or manual review reminders, Q&A sections, and enhanced reviews can significantly enhance the user experience and contribute to higher conversions. 

7. PRO Fake sales notification

Create an illusion of recent sales activity on your WooCommerce store by displaying fake sales notifications, fostering a sense of urgency, and encouraging potential buyers.

Description

The PRO Fake Sales Notification plugin is designed to add a sense of activity and urgency to your WooCommerce store by showcasing fake sales notifications. By giving the impression of recent sales, this tool aims to enhance the perceived credibility and popularity of your products. 

The plugin offers several customizable options, including translation, animation styles, display conditions, background image selection, sound alerts, and more. It’s a powerful tool to create a sense of activity and engagement on your website.

Features

• Translation Compatibility: Easily translate message text using the built-in translation system, ensuring compatibility with popular translation plugins like WPML or Polylang.
• Hide Out-of-Stock Products: Opt to disable the display of out-of-stock products in the sales popup to maintain relevance and accuracy.
• Animation Variety: Choose from a range of animation options for the appearance and disappearance of the sales popup, enhancing visual appeal.
• Custom Date and Time Format: Set specific date and time formats for the shortcode {date} and {time} used in the popup.
• Controlled Display: Display the popup throughout the site or control its appearance based on specific conditions like product pages, cart pages, checkout pages, and more.
• Premium Support: Benefit from premium support, with guaranteed responses to support topics within 24 hours.
• Sound Alerts: Provide sound alerts to visitors whenever a sales notification is displayed, capturing their attention.
• Responsive Design Customization: Set different image part widths for mobile devices and define the mobile breakpoint as per your preferences.
• Background Image Setting: Select a background image for the popup to customize its appearance and match your store’s branding.
• Privacy Protection Options: Offer customers the option to exclude their information from the live feed, ensuring privacy and consent.
• Dismiss Popup Option: Allow users to dismiss the sales popup if they choose to, providing a user-friendly experience.
• Stock Remaining Details: Display stock remaining details, creating urgency, and encouraging buyers to make a purchase (e.g., “Only 2 Left”).
• Order Placement Time: Indicate how long ago an order was placed (e.g., “1 day ago”), adding a sense of recent activity.
• Country Utilization: Utilize the visitor’s actual country to customize fake sales popups, creating familiarity and trust to increase the likelihood of purchase.
• Compatibility with WooCommerce HPOS: Fully compatible with WooCommerce HPOS (High-Performance Order Storage), ensuring seamless integration and performance.

What makes it useful for WooCommerce Developers and Store Owners?

The PRO Fake Sales Notification plugin presents an interesting tool to create a sense of activity and urgency in WooCommerce stores. While the use of fake sales notifications raises ethical considerations, developers can utilize this plugin creatively to enhance the user experience and experiment with psychological triggers that encourage conversions. 

It allows for seamless integration with popular translation plugins and supports customization, catering to specific preferences and requirements of the WooCommerce store. Developers can tailor the plugin to match the website’s branding, user interface, and overall design while optimizing its functionality to align with the store’s goals and target audience.

8. WP Call Button

Empower website visitors to make direct calls by adding an easily accessible and customizable “call now” button on your WordPress website.

Description

WP Call Button is a user-friendly plugin that simplifies the process of integrating a “click-to-call” button on your WordPress website. Designed for ease of use, it requires no coding skills. 

The plugin prioritizes user experience and provides an array of customization options to personalize the call button to match the website’s brand and color schemes. It’s fully mobile-responsive, ensuring seamless functionality across various devices. WP Call Button focuses on speed and performance optimization, contributing to SEO, marketing, and conversions.

Features

• Easy Setup for Non-Tech Users: Simplified setup with just a few clicks, allowing users to enable the plugin, enter their phone number, and begin using the call now button.
• Customizable Call Button: Customize call button text, placement (inside page content, sidebar widgets, or a sticky floating button), and visibility (show only to mobile users).
• Optimized for Conversions: Provides high-converting, smart floating call buttons with different layouts to enhance visibility and drive more phone calls, crucial for business growth.
• Event Tracking with Google Analytics: Built-in event tracking to seamlessly integrate with Google Analytics, providing insights into pages generating the most calls for informed business decisions.
• Call Button Generator: Offers a click-to-call button generator for adding quick call buttons across the website, including posts, pages, and sidebar widgets.
• Compatibility: Works seamlessly with popular business phone services, WPForms, Elementor, WooCommerce, and other plugins, ensuring a smooth integration experience.
• Smart Phone Field: Includes a smartphone field to prevent phone number typos, ensuring accurate and functional call links.
• Color and Style Customization: Customize call button colors, text, styles, and icon display to suit the website’s branding and aesthetics.

What makes it useful for WooCommerce Developers and Store Owners?

WP Call Button is a valuable tool for WordPress developers aiming to enhance user engagement and conversions on WordPress websites. It allows developers to easily integrate a click-to-call feature, which can be crucial for businesses, especially those in service-based industries. Its customization options enable developers to tailor the call button’s appearance and behavior, ensuring a seamless fit with the website’s design and branding. 

By providing event tracking integration with Google Analytics, developers can monitor call button interactions and optimize website performance for increased conversions. Overall, this plugin offers developers a simple yet effective solution to enhance user experience and encourage direct communication with potential clients or customers.

Test WooCommerce Plugins before Installing them on a Live Site

Testing WooCommerce plugins before installing them on a live site is a crucial step to ensure the stability, security, and overall functionality of your online store. 

Try InstaWP Chrome Launcher for 1-click Plugin Testing

Here are several reasons why testing is important:

Compatibility with Your Store’s Setup

Different plugins interact with WooCommerce and other WordPress components in various ways. Testing helps you confirm that the plugin doesn’t conflict with your theme, other plugins, or custom code.

Prevent Site Crashes or Errors

Some plugins can cause conflicts or errors, leading to site crashes or malfunctioning. Testing allows you to identify and address these issues before they affect your live site and user experience.

Security Validation

Plugins can potentially introduce security vulnerabilities if not developed or maintained properly. Testing helps uncover any security risks and allows you to choose the most secure options for your website.

Performance Optimization

Plugins can impact your website’s performance by slowing down page loading times. Testing helps evaluate a plugin’s impact on site speed, ensuring it doesn’t degrade your store’s performance.

Ensuring Proper Functionality

It’s crucial to test all the features and functionalities advertised by the plugin developer. This ensures that the plugin functions as expected and provides the intended benefits to your store.

User Experience Assurance

Testing helps ensure a smooth and intuitive user experience. This includes verifying that the plugin’s features are user-friendly and work seamlessly on both desktop and mobile devices.

Avoiding Data Loss

Some plugins may modify or delete data, like product information or customer details. Testing helps ensure that your data remains intact and doesn’t get lost or corrupted during the installation or use of the plugin.

Quality Control

By testing a plugin in a controlled environment, you can determine its overall quality, identify any bugs, and assess if it meets your store’s standards for usability, reliability, and functionality.

Understanding Resource Consumption

Plugins can consume server resources like CPU, memory, and bandwidth. Testing helps evaluate the impact a plugin has on resource usage, enabling you to manage server resources effectively.

Saving Time and Resources

Discovering issues or incompatibilities on a live site can be time-consuming and potentially costly. Testing beforehand helps you save time and resources by identifying and resolving problems in a controlled environment.

Want to check how an eCommerce plugin will work with your live site without affecting your live site?

Install the InstaWP Connect plugin to create staging of your live site and install any plugin for speedy testing.

Final Word

From streamlining processes to enhancing security, personalizing shopping experiences, improving site speed, and SEO, the plugins discussed in this article offer a robust toolkit for achieving eCommerce success. As you embark on your eCommerce journey or seek to revamp your existing online store, remember that these plugins can be the game-changer you need to propel your business to new heights.