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Klaviyo icon

Klaviyo

v3.4.3
by bialecki · 3.1 (20 reviews)

Easily integrate Klaviyo with your WooCommerce stores. Makes it simple to send abandoned cart emails, add a newsletter sign up to your site and more.

60K+ active installs Updated Feb 04, 2025 Tested to 6.7.2 Requires PHP 7.0
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About Klaviyo

Klaviyo is a platform that helps WooCommerce brands grow their business through personalized email and SMS marketing. It offers features like omnichannel templates, precise segmentation, and data analysis tools to drive increased revenue and customer engagement. With over 13,000 brands using Klaviyo, it has proven to be a successful tool for businesses looking to optimize their digital marketing strategies.

Screenshots

Klaviyo screenshot
Klaviyo screenshot
Klaviyo screenshot
Klaviyo screenshot

Frequently asked questions

What is Klaviyo?
Klaviyo is a WordPress plugin that integrates with WooCommerce stores to provide personalized email and SMS marketing. It helps businesses grow faster and more efficiently by leveraging customer data.
What are some key features of Klaviyo?
Klaviyo offers omnichannel templates for various scenarios like welcome, back-in-stock, and abandoned carts. It also allows for personalized messages, dynamic coupons, and product recommendations based on customer behavior.
How does Klaviyo integrate with WooCommerce?
As a WooCommerce strategic partner, Klaviyo provides a direct extension that integrates within minutes. It syncs historical and real-time store data, including metadata like value, variant name, quantity, and discount codes.
Can I customize messages with Klaviyo?
Yes, Klaviyo allows for extensive customization of messages. You can personalize triggers, use branches/splits, offer personalized offers, and conduct A/B testing to optimize your campaigns.
What kind of ROI can I expect with Klaviyo?
Klaviyo unlocks data across 300+ integrations to drive increased revenue and lifetime value across multiple channels. Its most successful brands have seen a 46x ROI.

Changelog

3.4.3 2025-02-03

  • Changed – Explicitly pass default value of param to htmlspecialchars() for cross-version compatibility.
  • Changed – Update WooCommerce <> Klaviyo logo asset.
  • Fixed – Incorrect option accessor used in deprecated settings form.
  • Fixed – Resolved deprecated warning triggered by calls to strtotime().

3.4.2 2024-11-11

  • Fixed – Tweak order of checkout block hooks for better compatibility.

3.4.1 2024-10-07

  • Changed – Add price info at top level for Viewed Product events.
  • Fixed – Load Klaviyo core functions after WooCommerce plugin is initialized.

3.4.0 2024-09-17

  • Added – Adds license information to readme.txt
  • Changed – Updates klaviyo onsite javascript url to the new format
  • Fixed – Update plugins TypeError when saved transient value is not an object.
  • Fixed – Avoid conflict with Woo Pay.

3.3.5 2024-03-25

  • Added – Notifications for common setup issues from settings page.

3.3.4 2024-02-02

  • Fixed – Fix deprecation warning for dynamic properties.

3.3.3 2023-11-15

  • Fixed – Fix newsletter checkboxes validation.
  • Fixed – Move Added to Cart ‘value’ property up a level.

3.3.2 2023-11-09

  • Fixed – Fixed tracking on checkout pages that show the shipping form by default

3.3.1 2023-10-02

  • Fixed – Update events call payload to have brand parity with V1/V2 APIs

3.3.0 2023-09-27

  • Added – New Klaviyo onsite object
  • Added – New X-Klaviyo-User-Agent to headers to collect plugin usage meta data
  • Added – Added support for V3 APIs /client/events and /client/profiles
  • Added – Added user tracking support on both shortcode and block checkout page types
  • Removed – Support for V2 APIs: /track and /identify
  • Removed – Removed _learnq onsite object in favor of klaviyo object

3.2.2 2023-08-22

  • Changed – Klaviyo settings link nested under Marketing tab if WooCommerce is installed.
  • Deprecated – Deprecate getVersion method in favor of get_version to meet WP convention.
  • Removed – Role creation and removal during install/uninstall.
  • Fixed – Only include WooCommerce Checkout Block compatibility if StoreApi is supported.

3.2.1 2023-07-06

  • Fixed – Add paginate arg to order query to access total order count.

3.2.0 2023-06-27

  • Added – Checkout block integration to support consent at checkout for email and sms.

3.1.0 2023-06-20

  • Changed – Update Klaviyo API orders routes to use HPOS compatible query methods.

3.0.13 2023-05-15

  • Changed – Added utm parameters to Create Account url on plugin settings page.

3.0.12 2023-04-21

  • Added – kl_added_to_cart hook which enables developers to edit the $added_to_cart payload
  • Added – kl_started_checkout hook which enables developers to edit the $started_checkout_data payload
  • Added – kl_cart_rebuild hook which enables developers to add/remove products from the cart before it is rebuild
  • Added – kl_cart_rebuild_complete hook which allows developers to easily trigger a callback on successful cart rebuild
  • Added – kl_checkout_item hook which allows you to add additional properties to the line items that make up Started Checkout Event

3.0.11 2023-03-27

  • Changed – Bump WP tested up to 6.2
  • Fixed – Rename function to avoid conflicts

3.0.10 2023-03-14

  • Changed – Replaced deprecated FILTER_SANITIZE_STRING functionality

3.0.9 2023-03-09

  • Added – Added Stable tag readme.txt management to changelogger.

3.0.8 2023-03-03

  • Changed – Add filter wck_should_add_started_checkout for adding started checkout logic on pages.
  • Security – Modified the get_klaviyo_option method to prevent script injection on the admin page.

3.0.7 2023-01-24

  • Changed – Updated “Tested up to” from 6.0.1 => 6.1.1

3.0.6 2023-01-03

  • Fixed – Undefined categories in cart rebuild.
  • Fixed – Added ProductID to viewed product events for better integration with product recommenders.

3.0.5 2022-12-08

  • Fixed – Prevent automatic integration removal.
  • Removed – Sending webhook on plugin deactivation.

3.0.4 2022-10-20

  • Update Removed product description from the kl_build_add_to_cart_data method to reduce the size of the payload.
  • Update Started Checkout events not working with TT2 theme
  • Update Use POST instead of GET when sending through Added to Cart Event.

3.0.3 2022-04-12

  • Update – Query only for product post_type at klaviyo/v1/products resource.
  • Update – Use get_home_url() for url query param in auth kickoff request.

3.0.2 2022-03-28

  • Update – Assets for brand refresh.
  • Fix – Undefined index warnings in cart build.

3.0.1 2022-02-07

  • Fix – Remove redirect after update/install.

3.0.0 2022-02-07

  • Add – Options endpoint supporting GET/POST requests.
  • Add – Improved validation function for custom endpoints.
  • Add – is_most_recent_version key to the response from the /klaviyo/v1/version endpoint detailing whether plugin update is available.
  • Add – Webhook service for outgoing requests to Klaviyo’s webhook endpoint.
  • Add – Redirect to Klaviyo settings page after activation.
  • Add – Deactivation logic removing options, webhooks and sending request to Klaviyo to keep integration state aligned.
  • Add – WCK_Options class to handle deprecated options and adjusting via filter.
  • Add – disable endpoint to handle plugin data cleanup and deactivation when removed in Klaviyo.
  • Update – Updated plugin settings page allowing for management of settings in Klaviyo. Maintain original for non-WooCommerce sites.
  • Update – Use DIR to define KLAVIYO_PATH constant for test compatibility.
  • Fix – PHP Notices on admin page when initial options are not set.
  • Deprecate – Removed ‘klaviyo_popup’ and ‘admin_settings_message’ from klaviyo_settings option.

2.5.5 2021-12-09

  • Update – Support for Synching Product Variations.

2.5.4 2021-11-10

  • Update – Default SMS consent disclosure text

2.5.3 2021-10-27

  • Fixed – Over representation of cart value in Added to Cart events.

2.5.2 2021-08-10

  • Add – Support for Chained Products
  • Deprecation – Displaying Email checkbox on checkout pages based on ListId set in Plugin settings.
    This will be displayed using the Email checkbox setting on the Plugin settings page, as done for SMS checkout checkbox

2.5.1 2021-07-23

  • Update – Adjusted priority of kl_added_to_cart_event hook to allow for line item calculations.

2.5.0 2021-07-12

  • Add – Added to Cart event.

2.4.2 2021-06-16

  • Add – Use exchange_id for “Started Checkout” if available
  • Update – Lowered priority of consent checkboxes to address conflicts with some checkout plugins

2.4.1 2021-04-14

  • Fix – Address console error faced while displaying deprecation notice on plugin settings page.

2.4.0 2021-03-17

  • Add – Class to handle Plugins screen update messages.
  • Add – Collecting SMS consent at checkout.
  • Update – Refactor adding checkout checkbox to allow for re-ordering in form.
  • Update – Plugin settings form redesigned to be more intuitive.
  • Update – Enqueue Identify script before Viewed Product script.
  • Update – Moving to webhooks to collect Email and SMS consent.
  • Fix – Remove unnecessary wp_reset_query call in Klaviyo analytics.
  • Fix – Move _learnq assignment outside of conditional in identify javascript.
  • Fix – Assign commenter email value for localization.

2.3.6 2020-10-27

  • Fix – Remove escaping backslashes from Started Checkout title property

2.3.5 2020-10-19

  • Fix – Remove escaping backslashes from Viewed Product title property

2.3.4 2020-10-01

  • Fix – Remove unused import.

2.3.3 2020-09-25

  • Fix – Cart state issue with rebuild when composite products are present

2.3.2 2020-09-11

  • Fix – Encode non-ascii started checkout event data
  • Fix – Handle checkout without Klaviyo cookie

2.3.1 2020-09-08

  • Fix – Update to fix fatal error for websites not using WooCommerce plugin

2.3.0 2020-09-07

  • Update – Removing all external javascripts from the Checkout page

2.2.6 2020-09-04

  • Fix – Update to add permission callback for all custom endpoints (WordPress 5.5)

2.2.5 2020-08-20

  • Fix – Rename undefined variable

2.2.4 2020-08-05

  • Tweak – Update to be more defensive around global server variables

2.2.3 2020-06-23

  • Fix – Identify call in checkout billing fields

2.2.2 2020-06-11

  • Fix – Check for checkout variable
  • Fix – Resolve register_rest_route_warning
  • Dev – Increase max WP version to 5.4.2
  • Dev – Increase max WC version to 4.2.0

2.2.1 2020-05-26

  • Tweak – Small update to legacy signup form widget

2.2.0 2020-05-14

  • Fix – Custom order and product count method

2.1.9 2020-05-12

  • Fix – Security fix

2.1.8 2020-04-24

  • Dev – Refactor API code for unit tests

2.1.7 2020-01-28

  • Add new authentication for api

2.1.6 2020-01-27

  • Fix – Revert authentication patch
  • Fix – Making sure characters are encoded correctly on signup success

2.1.5 2020-01-22

  • Fix – Improve authentication for custom api endpoints

2.1.4 2019-12-04

  • Fix – Check index is set for subscribe checkbox during checkout
  • Fix – Move klaviyo.js script to highest priority in footer and add missing single quotes around src

2.1.3

  • Fix – Deactivate old Klaviyo plugins if active
  • Fix – Check if Klaviyo Settings index exists
  • Fix – Pluck product categories only if array

2.1.2

  • Add support for latest api version (v3)

2.1.1

  • Check for existing Klaviyo plugins avoiding incompatibility

2.1.0

  • Move all javascript to external files
  • Compatible with just WP

2.0.7

  • Add widget for Klaviyo’s built-in signup forms

2.0.6

  • Be able to customize CSS for forms
  • Fix issue with button text display

2.0.5

  • Remove signupform js as it’s included in klaviyo.js

2.0.4

  • Add klaviyo.js

2.0.3

  • Escape quotes in product titles

2.0.2

  • Use new endpoint for checkout subscriptions

2.0.1

  • Compatibility for PHP 7.2 and remove PHP warnings
  • Add persistent cart URL for rebuilding abandoned carts
  • Add support for composite product cart rebuild

2.0

  • Bundles the WordPress and Woocommerce plugin together as one.
  • An option to Add a checkbox at the end of the billing form that can be configured to sync with a specified Klaviyo list. The text can be configured in the settings. Currently set to off by default.
  • Install the Klaviyo pop-up code by clicking a checkbox in the admin UI
  • Automatically adds the viewed product snippet to product pages.
  • Adds product categories which can be segmented to the started checkout metric.
  • Removes the old unused code and functions.
  • Updates all deprecated WC and WordPress functions/methods.
  • Removes the description tag from the checkout started event.
  • Captures first and last names to the started check out metric.

1.3.3

  • Updating docs.

1.3.2

  • Tested for support for WordPress 4.8.

1.3

  • Added HTTPS support for embedded form.
  • Updated logo branding.
  • Updated links.
  • Updated previously deprecated functions.

1.2.0

  • Updating to allow embedding an email sign up form.

1.1.2

  • Updating docs.

1.1.1

  • Fixing documentation a bit and one bug fix.

1.1

  • Adding in automatic tracking of users if they log in or post a comment.

1.0

  • Initial version

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