What is OptinMonster?

OptinMonster is the best popup builder and marketing plugin that helps you get more email subscribers, increase sales, and grow your business.

What can I create with OptinMonster?

With OptinMonster, you can create beautiful popup campaigns, email subscription forms, sticky announcement bars, gamified spin-a-wheel opt-in forms, and other types of interactive popups for your site.

Is OptinMonster mobile-friendly?

Yes, OptinMonster offers mobile popups that will look great on all devices including mobile, tablet, laptop, and desktop.

How does OptinMonster prioritize visitor experience?

OptinMonster's smart targeting and personalization features allow you to show the right message, to the right user, at the right time, without annoying your visitors.

What other features does OptinMonster offer?

OptinMonster also offers features like exit-intent popups, campaign scheduling, countdown timers, content lockers, and more to help you improve conversions and grow your email list.

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Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation

? Make popups & optin forms to get more email newsletter subscribers, leads, and sales – #1 most popular popup builder plugin! ?

Rating:

4.3

Active Installations:

1000000+

Last Updated:

May 06, 2025

WordPress Version:

4.7 or higher

Tested up to:

6.8.1

Features Download’s trend Changelog Reviews

Boost Conversions Instantly

Increase sales, leads, subscribers

Easy Drag & Drop

Customize without coding

Advanced Targeting Options

Personalize based on behavior

Reliable A/B Testing

Accurate analytics, email integrations

Author’s Site

Most Recent Changes:

Popup Builder 2.16.19

Improved support for the WPML plugin

Popup Builder 2.16.18

Fixed a scenario where the wrong screenshot may load

Popup Builder 2.16.17

Improvements to campaign screenshots
Blocksy theme compatibility enhancements

Popup Builder 2.16.16

Added WooCommerce 9.6 compatibility.
Performance improvements while in various editor contexts, by preventing unnecessary API calls.
Updated URL used for OptinMonster API calls.
Updates to the OptinMonster Gutenberg block to improve compatibility with iframes in the Block Editor.

Popup Builder 2.16.15

Added WordPress 6.7 compatibility.

Popup Builder 2.16.13

Removed UI elements that were no longer needed.

Popup Builder 2.16.12

Promotional updates to the dashboard.

Popup Builder 2.16.11

Documentation updates.

Popup Builder 2.16.10

Improve access to future events.

Popup Builder 2.16.9

Internal improvements to for future events 😉.
Fixed a bug that may occur when generating URLs for use in our menu items.

Popup Builder 2.16.8

Avoid showing sidebar menu for role that does not have access when using User Role Editor plugin.
Various npm package updates used for generating our JavaScript code.

Popup Builder 2.16.7

Improvements to campaign output settings management.
UI improvements.

Popup Builder 2.16.6

Removed compatibility checks for WordFence as they are no longer needed.
Updates to onboarding flow.
Improved text when template search returns no results.
Various npm package updates used for generating our JavaScript code.

Popup Builder 2.16.5

Support for improved campaign publishing from within the campaign builder.
Improved frontend output when no campaigns are assigned to the site.
Various npm package updates used for generating our JavaScript code.

Popup Builder 2.16.4

Fixed an issue where “Never load on…” output settings were hidden.

Popup Builder 2.16.3

Improved template filtering.
Added custom field support to our MailPoet integration.
Improved the campaign creation modal.
Security and performance improvements.
Various npm package updates used for generating our JavaScript code.

Popup Builder 2.16.2

Improved browser coverage.

Popup Builder 2.16.1

Improved About Us page.
Updates and improvements to our Gutenberg block.
Various npm package updates used for generating our JavaScript code.

Popup Builder 2.16.0

Added integration with Uncanny Automator.
Improved University page.
Improved security check for dismiss pointer.
Update dependencies for security and performance improvements.
Added additional language support for AI popups.

View entire popup builder changelog

I have never took the time to write a review on plugins, but this...

By capturefour on May 28, 2025

built with template, spend an hour on it, connected it, credit card added, published the pop up and it showed me the standard template on the published website.

I have never took the time to write a review on plugins, but this... who is paying for this garbage?

Great Marketing tool

By wolfgangz on May 19, 2025

better optin rates than klaviyo Popup, great tools great rule sets. Using it for years. Love it.

Great Experience

By shawnp01 on May 6, 2025

Great customer service, promptly replied to my email support request and solved my issue very quickly. Plugin is relatively easy to use once setup and has some great functionality.

awful

By sheva_mytra (shevchenko.dmytro) on April 10, 2025

credit card even before using! just 500 pageviews on free tier.

Very annoying

By mistaaaaaaaake on March 26, 2025

you have to register to use this plugin.

I didnt want to so I didnt finish setting up and started using another plugin.

This monster plugin keeps sending me messages like why you didnt finish up the setting?

I answered Do not send me any messages anymore and i unsubscribed it , to be honest I didnt know I subscribed them , anyway I got more message. lol

But they took care of it quick.

Great Marketing Plugin

By fxgonzales on March 14, 2025

OptinMonster is a great plugin for automating your email marketing. It works great and has a lot of integrations. Their support is also top notch with follow ups and a clear focus on providing solutions to customers. Well done.

Great for Scheduling Campaigns

By slackticus on February 24, 2025

We use this to schedule marketing campaign signage across the site and it works smoothly. There is a learning curve for sure, but most good tools are feature rich enough that they take some getting used to. I have been using it for a little over a year and inherited it from the last admin. It took me a couple campaigns to get used to, but I really see the draw now. They seem to do regular updates and feature enhancements.

watch out

By masalakcn on February 16, 2025

don't provide credit card to this company, they will charge you for thousand of dollars

Fake free account

By Oliver Junior (webde5igner) on January 26, 2025

Fake free account, it is the best bad policy, the plugin seems good, but the policy is terrible, providing a free account and asking for a credit card for this is the same as scamming people.