Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Rating:
4.2
star-rating-1star-rating-2star-rating-3star-rating-4star-rating-5
Active Installations:
5000000+
Last Updated:
Jun 17, 2025
WordPress Version:
5.2 or higher
Tested up to:
6.8.1

Simplify site management

Get easy-to-understand stats and insights from multiple Google tools directly on your WordPress dashboard. No need to edit your site's code or navigate through different platforms.

Optimize your site's performance

Improve your site's speed and user experience with actionable tips from PageSpeed Insights. See how your pages perform compared to real-world sites and make necessary optimizations.

Boost your site's visibility

Understand how Google Search discovers and displays your pages with insights from Search Console. Track the number of people who saw your site in search results and the queries they used to find it.

Maximize your site's revenue

Keep track of how much your site is earning you with AdSense. Get real-time updates on your earnings and make informed decisions to optimize your revenue.

1.155.0

Enhanced

  • Redesign the Enhanced Measurement Banner with the new Middle SVG and In Progress Banner states. See #10813.
  • Refactor Setup CTA Widgets which use the new “Top SVG” Banner component variation. See #10716.
  • Update the Consent Mode, Ads Setup, and Reader Revenue Manager banner images. See #10715.
  • Update the Setup CTAs to use a different/consistent image style. See #10714.
  • Remove the rrmModule feature flag. See #10677.
  • Refactor AudienceSegmentationIntroductoryOverlayNotification to use the new notifications infrastructure. See #10391.
  • Enhance the loading performance of the Audiences Widget by refining the data fetching logic. See #9982.
  • Update references to Google Analytics “conversions” to use the new “key events” terminology across the plugin. See #9463.
  • Refactor Audience Segmentation / FPM Setup Success Subtle Notifications to use a new “on demand” notification. See #9453.

Fixed

  • Fix bug that could cause auth setup banners to be interrupted by another notification. See #10903.
  • Update the key metrics setup banner to continue showing the progress state in the CTA button until the next page loads. See #10721.

See changelog for all versions.

Fine, but it enqueues jQuery and adds significant load time to the page

By Clicknathan (clicknathan) on June 26, 2025

It's adding 1.8 seconds of load time with its scripts alone, and that's above what just manually adding analytics does.

It's funny that a plugin by Google triggers a fairly big warning in Lighthouse about it being too large.

Waiting for more.

By J Dodge (jlpogonotrophics) on June 24, 2025

Currently it is just a data visualizer with little actionable tasks. Key elements that would help integration with Good Merchant Center to meet all expectations it requires (er, demands) would be nice. Especially your narrow POV of returns policies, necessary payment services, and Google reviews. There is zero room for nuance or merchant/service specific needs as you must assimilate to a predefined checkbox list of specifics that are unrealistic to the needs of a business, and often ignore reality. And all of this leads to an added expense of the business that migrates to COGS. Insist upon a relaxed return policy - increase prices. As a tiny business trying to make it easy for good customers to shop with us, avoid scammers, and give a solid easy to navigate experience does not meet Google's demands and leads to us getting downgraded. So, you have room to make things a lot better for real small businesses that can't ever compete with Amazon and Walmart - so stop expecting us to!

Mi crea problemi con la gestione del sito

By giancarlo (giancarlo51) on June 5, 2025

Dall'ultimo aggiornamento non riesco più a gestire gli articoli con un account sul sito. Lo posso fare solo con l'account di amministratore e non come editore. E' frustrante. Se disattivo il plugin allora funziona ma non vedo i banner di adsense

Slower site and more bot traffic

By bluebrad on June 2, 2025

So it seems like when I've added this to my websites, first, it makes the website slower, and second, I seem to get a lot more bot traffic, and that was not intended. Also, the bot traffic does not come from Google; it seems that a lot of it comes from elsewhere. Not only that, I do have customer complaints because now their own websites are showing them ads for other companies similar to theirs. Based on that, I am no longer using Google Analytics on my website and am running my own open-source analytics.

The main thing I need to track is how many times people click a certain link on the webpage, where they leave the website, and where they land on the website from. Tracking sales is hard because you'd have to know your customer base and build rapport based on their orders. Google does help with that, but it does not fully guarantee or provide complete access to the system. Based on that, it seems that paying for any service from Google for analytics purposes only works if you fully integrate with Google’s ecosystem. The problem with that is it reveals customer data to Google data that your customers often don’t realize is being shared.

Google Site Kit Review: Easy Analytics for WordPress?

By hrmprojects on May 25, 2025

Yes! Google Site Kit Simplifies WordPress Analytics & More

Google Site Kit is a must-have plugin for WordPress users who want seamless integration with Google’s tools like Analytics, Search Console, AdSense, and PageSpeed Insights—all in one dashboard. Its user-friendly setup lets you connect your site in minutes without coding, making it perfect for beginners.

Key Benefits:
✔ All-in-One Dashboard – Monitor traffic, search performance, and ads in one place.
✔ Easy Setup – No manual code embedding; connects with a few clicks.
✔ Accurate Data – Direct integration ensures reliable stats.
✔ Mobile-Friendly – Check insights on the go.

While advanced users might prefer standalone tools, Site Kit is ideal for hassle-free monitoring. Verdict: 4.5/5 – A time-saving essential for WordPress!

Makes the site too slow.

By eqmaker on May 21, 2025

When turn on this, LCP rose up to 8.4 secs.!!

When turn off, LCP bacame 2.4 secs.

Can not keep using. Not suitable for me.

Exellente plugin

By W3B (gwsnet) on May 19, 2025

Eu gosto muito desse plugin ele ajuda e simplifica muito a vida de quem implementar sites, lojas e portais WordPress, tanto para o administrador como para o cliente ter uma acesso simplificado das estatísticas de acesso do site, também a integração de soluções Google como o Tag manager, AdSense ou Adwords é top de mais.

I find this a very useful tool. Mirrors what is in google search console, but useful to be able to access via wordpress.

Tolles Plugin das hervorragend funktioniert!

By lesnivila on May 4, 2025

Das Plugin von Google gefällt mir hervorragend. Das Site Kit funktioniert einwandfrei und ist intuitiv bedienbar. Keine komplizierten Handhabungen oder Überlegungen notwendig. Man wird Schritt-für-Schritt durch den Prozess geführt und kann viele Google Dienste mit dem Site Kit verbinden. Ich verwende es unter anderem für Google Adsense. Vielen Dank, Google!

what in the world

By embrasurespace on April 25, 2025

Terrible - causing php fatal errors and crashing several of my sites. Can't believe this is a google product. Don't use it.

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