The web hosting landscape is massively evolving. With more entrepreneurs, small businesses, and creatives turning to WordPress to build their online presence, the demand for fast, seamless, and frictionless hosting solutions is at an all-time high.
Mijndomein, a leading Dutch hosting provider, recognized this shift early on. And that’s the reason why they launched their Managed WordPress service to cater to modern users – partially similar to why we launched InstaWP Live.
However, to stay ahead of the curve, they needed a solution that would let potential customers experience their Managed WordPress service firsthand without any setup hassles or upfront commitments. So, they chose InstaWP’s WordPress sandbox.
We spoke with Martin van Dijk, Head of Products at Mijndomein and a valued InstaWP customer for two years, to explore how InstaWP empowers them to showcase their product and turn visitors into paying customers. And this case study highlights key insights from our conversation.
“We view InstaWP as a partner in our marketing strategy, particularly in providing seamless avenues for potential customers to experience our products firsthand, ultimately converting these trials into sales.“
– Martin van Dijk
Meet Mijndomein: A Leader in Managed WordPress Hosting
Founded in 2003, Mijndomein has become one of the most trusted names in the Dutch web hosting industry. With a mission to make online presence accessible to everyone, they offer a range of services including web hosting, domain registration, and email solutions.
Two years back, they realized one thing – With countless hosting providers in the market, users are no longer satisfied with just promises. They want to try before they buy. Instant product trials are now a critical factor in customer decision-making.
Their latest innovation Managed WordPress service with demo facility solves the above problem. It lets users set up a fully functional WordPress site in just 60 seconds.
“Recognizing the shift in the market towards a preference for WordPress hosting, we introduced our “Managed WordPress” service two years ago. This innovative service enables you to deploy a customized WordPress site in just 60 seconds.” – Martin van Dijk
Mijndomein’s customers include entrepreneurs, innovators, and visionaries looking for an easy, hassle-free way to bring their digital ideas to life. However, the company faced a common challenge in the hosting world—how to give users a hands-on product experience without complicating the onboarding journey.
“Our products are designed for ease of use and simplicity, ensuring a smooth start for your digital journey. Whether you’re bringing a creative concept to life or seeking to carve out your own space on the web, our solutions are tailored to empower your aspirations.” – Martin van Dijk
Why Traditional Demos Weren’t Converting for Mijndomein
For Mijndomein, the key to winning customers was simple. Let them experience the product before committing. However, their existing demo solutions were far from perfect.
97% of users abandon purchases when they can’t try the product first. Mijndomein saw this firsthand until they found InstaWP.
Potential customers had to navigate through multiple steps just to spin up a trial WordPress site. Sometimes, they needed professional assistance as well.
The process was clunky, requiring manual configurations that often frustrated users and led to drop-offs. Without an instant, no-commitment trial option, many visitors left the website without ever experiencing the Managed WordPress service.
Mijndomein needed a way to:
Instantly spin up fully functional demo sites.
Allow users to explore WordPress without any technical setup.
Convert more trial users into paying customers by simplifying the entire experience.
“We believe InstaWP presents a unique proposition with its comprehensive portfolio of WordPress products, suitable for a wide range of use cases.“
– Martin van Dijk
Mijndomein Found InstaWP
While searching for a more seamless demo solution, Mijndomein shared their problem with Extendify, a partner company already leveraging InstaWP’s sandbox environments. Extendify suggested they can go for InstaWP.
Impressed by their explanation and InstaWP’s reputation for instant site creation and hassle-free trials, Mijndomein decided to give it a try.
The decision to adopt InstaWP was straightforward. Its user-friendly interface, plug-and-play setup, and reliable performance made it the perfect fit.
“Our decision was quite straightforward. The recommendation and utilization of InstaWP by Extendify, a company we also collaborate with, led us to choose InstaWP without hesitation. Its user-friendly interface further solidified our choice, eliminating the necessity to explore alternatives.” – Martin van Dijk
With InstaWP, Mijndomein could finally offer potential customers the one feature they had been missing — a try-before-you-buy WordPress sandbox environment that spins up in under 60 seconds.
Feature
Other Solutions
InstaWP
Instant Site Setup
❌ No
✅ Yes (5 to 60 sec)
No Code Needed
❌ Manual setup
✅ 1-Click Integration
Seamless Migration
❌ Complicated
✅ One-Click Move to Paid Plan
User-Friendly UI
❌ Complex
✅ Super Intuitive
Support
❌ Delayed responses
✅ Super fast and knowledgeable
The InstaWP team stood out not just for their cutting-edge technology but also for their collaborative approach. They worked closely with Mijndomein to understand their needs and ensure a smooth integration.
“The InstaWP team was exceptionally eager and friendly, which greatly facilitated our adoption of the product.” – Martin van Dijk
How Mijndomein Uses InstaWP’s WordPress Sandbox
With InstaWP our website visitors spin up dozens of WordPress demo-sites a day.
– Martin van Dijk
Mijndomein seamlessly integrated InstaWP into its website, making it effortless for visitors to launch a WordPress demo. Here’s how it works:
Visitors land on Mijndomein’s product page and see a “Start your Free Website” button powered by InstaWP.
Next, the user has to choose a domain name to proceed.
One click, and a fully functional WordPress site is spun up in under 60 seconds.
After launching the demo, users explore the WordPress environment. Sometimes, they test themes, plugins, and settings without technical setup.
If they like what they see, they transition smoothly to a paid Mijndomein plan via a “Launch My WordPress Site” button.
Mijndomein tracks engagement and refines their marketing funnel based on trial activity.
“InstaWP team possesses profound WordPress expertise and demonstrates a strong willingness to collaborate and drive success.”– Martin van Dijk, Mijndomein
By integrating InstaWP’s WordPress Sandbox, they eliminated every unnecessary step in the user journey. What once took minutes (or even hours) to set up manually is now done instantly, with just one click.
The impact of this integration was immediate. Instead of losing potential customers who hesitated to commit, Mijndomein engaged them instantly, letting the product sell itself.
Struggling to Convert Hosting Visitors?
Adding instant WordPress demos can 4x sales by letting users experience your service risk-free.
“We are exploring opportunities to integrate InstaWP into our website building offerings, enhancing the overall user experience and streamlining the website creation process.“
– Martin van Dijk
With InstaWP now a key driver of conversions, Mijndomein is planning to expand and optimize the experience even further.
Expanding the Demo Offering – InstaWP-powered WordPress Sandboxes could be extended to other product lines, making the trial experience available for more than just Managed WordPress hosting.
Refining the Conversion Funnel – Mijndomein is actively testing new ways to increase trial-to-paid conversions by fine-tuning the demo-to-subscription transition.
Enhancing Personalization – Using insights from customer interactions with InstaWP trials, they plan to create personalized onboarding flows that guide users toward purchasing decisions more effectively.
Deeper Integration with InstaWP – As InstaWP evolves, Mijndomein is exploring how to further leverage its features to enhance product engagement and reduce churn.
How InstaWP Transformed Mijndomein’s Sales Funnel
“To enhance the customer experience and showcase our unique offering, we have collaborated with InstaWP to integrate a “demo” button directly on our product page. This feature allows you to instantly create a WordPress site using our onboarding tool.” – Martin van Dijk
Since implementing InstaWP’s WordPress Sandbox, Mijndomein has seen tangible improvements in its conversion rates and user engagement:
Higher trial-to-paid conversion rates
Reduced onboarding time
Increased engagement
New sales channel unlocked
“We also have developed a distinctive “launch my WordPress site” feature, which seamlessly transitions your WordPress demo site to a Mijndomein subscription, should you choose to continue using it post-demo. This strategy not only simplifies the product trial process but also naturally fosters a new sales channel, making it effortless for users to explore and adopt our products.” – Martin van Dijk
Why InstaWP is a Game-Changer Product Demo Tool
Mijndomein’s partnership with InstaWP has redefined how they acquire and convert customers. By eliminating onboarding friction, they’ve made it easier than ever for users to experience the power of Managed WordPress hosting firsthand.
Before InstaWP:
❌ Visitors hesitated to buy without testing the product. ❌ Traditional demo solutions required manual setup, causing drop-offs. ❌ Trial users struggled with technical hurdles, leading to lower conversions.
After InstaWP:
✅ Visitors instantly launch a full WordPress demo. ✅ The conversion funnel is streamlined, leading to higher sales. ✅ Increased engagement and retention.
For other hosting providers or product owners looking to increase conversions and improve customer experience, InstaWP’s instant WordPress Sandbox is a proven, high-impact solution.
Want to transform your sales funnel like Mijndomein? Try InstaWP today.
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Shivanshi leads content strategy at InstaWP, overseeing blogs, newsletters, emails, and collaborations. She ensures all content aligns with business goals while leveraging her expertise in SaaS and WordPress to elevate the brand’s voice and reach. Her ultimate goal? Making complex ideas fun, fresh, and useful for readers.
