One platform for the whole WordPress lifecycle: build a site as a sandbox, take it live with one plan change, then run a whole fleet. Per site, billed by the day.
The story, in three attemptsWordPress is easy to use and surprisingly hard to start. Spinning up a clean site to test a plugin or build a client demo meant wrangling servers, configs, and waiting.
Founder Vikas Singhal fell for WordPress around 2015 and kept hitting the same wall. He wanted a launcher that could put a real WordPress site in front of you in seconds, and then take it live just as fast. Getting there took three attempts.
The first try launched WordPress on cPanel reseller accounts from a simple interface. It worked (for about a year) and proved people wanted one-click WordPress. Then it found a buyer.
OutcomeSOLDThe second leaned on Docker and Kubernetes to serve throwaway WordPress sites. Technically elegant, but the per-site overhead made the unit economics impossible. Beautiful, and unsustainable.
OutcomeKILLEDThe breakthrough was the least glamorous one: plain nginx, PHP and MySQL, tuned relentlessly until a single small (~$20) VPS could comfortably host 200+ sites. The economics finally worked. Coverage from Post Status & WP Tavern and a growing community on X did the rest.
The breakthrough200+ sites · one $20 VPSWe wanted this to become AWS for WordPress.
Not a throwaway-sandbox tool anymore. The mission grew into something bigger: to be a great gateway to WordPress. One place to build a site, ship it to production, and run it for the long haul.
Figures reflect sites created and customers served to date, not concurrently active sites. We'd rather under-promise than inflate.
Every site is billed per day. Park one down to a $2 sandbox or delete it to change the bill: no annual prepay, no minimums. (Pausing a site does not stop billing; downgrade or delete to cut it.)
A sandbox becomes a live site with one plan change. Same site, same URL. It's an in-place plan change, not a migration, not an export/import dance.
SSH, WP-CLI and Git on every site, including the $2 sandbox. Not a stripped-down preview pretending to be hosting.
An in-site WordPress MCP an AI agent can drive Live today. Account-wide MCP and AI agents are Coming soon.
Backed by Automattic.
A seed investment from Automattic, the company behind WordPress.com and WooCommerce. A vote of confidence in building infrastructure for the whole WordPress ecosystem.
Read the full story →Around two dozen people across engineering, support, design, sales, QA and devops, building the platform and using WordPress every day. If that sounds like you, come build it with us.
Empowers teams, drives people-first initiatives, and fosters an inclusive, growth-focused workplace culture.
Spin up a sandbox, build with real dev tools, and go live with one plan change, per site, billed by the day.