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About Meta pixel for WordPress
This plugin allows you to track customer actions on your website, such as making a purchase or adding items to their cart. It also supports the Conversions API, which helps optimize ad targeting and decrease costs. You can learn more about it and our privacy policy by following the provided links.Frequently asked questions
What is the purpose of the Meta Pixel for WordPress plugin?
This plugin installs a Meta Pixel on your page to capture user actions like Lead, ViewContent, AddToCart, InitiateCheckout, and Purchase events. It helps you understand customer interactions after seeing your ads on Facebook and Instagram, aiding in retargeting efforts.
What is the Conversions API and how does it work with the Meta Pixel?
The Conversions API creates a direct connection between your marketing data and Meta systems. When used alongside the Pixel, it establishes a more reliable connection, which can help decrease advertising costs and optimize ad targeting.
How does the Conversions API benefit my advertising campaigns?
The Conversions API helps optimize ad targeting, decrease cost per action, and measure results across Meta technologies. This direct connection to Meta systems improves the delivery system's efficiency.
What kind of customer actions can the Meta Pixel track?
The Meta Pixel can capture actions such as Lead, ViewContent, AddToCart, InitiateCheckout, and Purchase events. These actions provide insights into how users interact with your page.
Changelog
2025-06-19 version 4.1.4
- Fixed an issue with uncategorized products
- Minor improvements to the overall functionality
2025-04-23 version 4.1.3
- Added the OB script to the same block as Pixel init
- Minor improvements to the plugin’s overall functionality
- Added a template for PRs
2025-03-20 version 4.1.2
- Add back CORS headers on the openbridge calls
- Updated the wordpress.org directory tags
2025-02-06 version 4.1.1
- Fix an issue that caused fatal error when upgrading to 4.1.0
2025-02-05 version 4.1.0
- Added Test CAPI functionality
- Fixed an issue with the MBE where user could not onboard
- Improved the way FBP & FBC are retrieved
- Minor improvements to the Plugin Settings page
- Move the noscript tag to body element
- improve the check for product categories
