Native WaaS
Your checkout, under your brand.
Your customer picks a template and a plan, pays you, and their WordPress site is live seconds later. Nothing for you to build.
Watch it work →Sell WordPress hosting under your own brand.
A branded checkout, a client portal, and your margins. You're the host; InstaWP runs the infrastructure behind you.
No platform feeNative, WooCommerce or APINo multisite
Your price
You keep the spread
Client portal
Branded, on your domain
100% white label
No "powered by" anywhere
~10 sec
To provision a site
You're the host. InstaWP runs behind you.
Brand a storefront, let clients buy hosting at your price, and keep the difference. We run the infrastructure; your name is on everything they see.
1
Brand it
Your domain, logo, colours, plans and prices. The checkout, client portal and emails all wear your brand. InstaWP never appears.
Your domain · your logo · your prices
2
Clients buy from you
A customer picks a template and a plan, pays through your checkout, and lands in your portal. Their site is live in seconds on real managed WordPress.
Site live in ~10s · real WordPress
3
You keep the margin
You set the retail price; you pay our per-site hosting underneath. The spread is recurring revenue, every customer, every month.
Your price − our cost = your marginSet any price you like. You own the customer, the brand and the billing.
Three ways to sell it. One engine underneath.
Take payment on our checkout, in your own WooCommerce store, or straight from your app. Whichever you pick, the same provisioning builds the site.
WooCommerce
Sell hosting in the store you already run.
Any product becomes a hosted site. The paid order provisions it, and the buyer finds it waiting in My Account.
Watch it work →Custom / API
Drive the whole thing from your own app.
Create sites over the API and let signed webhooks tell you the moment one goes live or gets deleted.
Read the API docs →Your checkout, shaped to your brand.
The hosted checkout is yours to configure from the dashboard. Branding, plans, currencies and trials, with no code.
Brand skin
Logo, brand colours that re-theme the whole page, an image or solid background, custom CSS, and your own support link.
Branded emails
Your from-name, subject and body, with merge tags for login credentials and tracking links.
Plans and tiers
Your price, monthly or yearly, free or paid, a feature list, and the WordPress role each tier grants.
Templates
Curate exactly which WordPress starting points your clients can launch.
Trials that convert
Offer a self-expiring demo site, then a one-click Go Live upgrade to a paid plan.
Currencies and language
Sell in USD, EUR or AUD, and show the checkout in your customer's language.
Sites provision in seconds from a warm pool, with one-click magic login. Selling domains inside checkout is rolling out.
Give clients a portal, not just a website.
Every customer gets a branded account at your own domain to manage what they bought. You stop being their support desk.
Self-serve management
Customers manage their site, view invoices, add custom domains and take backups themselves.
Your brand, your domain
Runs on portal.yourbrand.com with automatic SSL, your logo and colours. InstaWP never shows.
You stay in control
Manage every customer, and view the portal as any of them to troubleshoot in one click.
Everything you'd otherwise have to build.
Moving off WP Ultimo? You won't miss the plugin sprawl.
What you needBuild it yourselfInstaWP WaaS
ArchitectureMultisiteReal standalone sites
HostingYour own serversManaged, included
Branded checkoutBuild and maintainHosted, or your Woo/API
Client portalBuild itIncluded, white-label
PaymentsWire up a gatewayBuilt-in Stripe, or your own
MaintenancePatch the pluginNothing to host or patch
Time to launchWeeksA day
Calculate your hosting business margin.
Your only costs are hosting, templates and card fees. Everything above that is yours. Set your price and watch it add up.
Start from
drag it
your cost
Pick the tier your client sites run on. The numbers on the right move with it.
your price
$/ site / mo
Hosting, support, the lot. You set it, you keep the difference.
Templates in your catalogwhat you pay us
templates
A catalog cost, not a per-site cost. One template can launch every site you sell.
Every price is the whole bill. Isolated WordPress, managed firewall, CDN, SSL and backups are in the plan. Your client never sees us.
Your potential earnings
$873.50to$934.75
a month, after hosting, templates and payment fees
A year
$10,482 to $11,217
71%
You keep
71% to 76% of what you bill
Your margin on every planyour plan, highlighted
Show the full breakdownHide the breakdown
You bill your clients25 × $49
$1,225
InstaWP hosting25 × $9
-$225
Templates2 × $2
-$4
Payment processing5% to 10%
-$122.50 to -$61.25
You keep
$873.50 to $934.75
No platform fee · No annual lock-in · Cancel a site any day. An estimate, not a quote.
WaaS questions, answered.
Is this multisite?
No. Every customer gets a real, isolated WordPress site, not a subsite on a shared install. Each one is full managed hosting, with its own resources and access.
What does it cost me?
No platform fee. You pay InstaWP’s per-site hosting, billed daily, only for the sites that are live. You set the retail price and keep the difference. Sell through WooCommerce or the API and we take nothing on the sale.
Do I have to use your checkout?
No. Sell with the hosted Native checkout, our WooCommerce plugin, or your own app through the API. With Woo or the API you use your own payment gateway.
Will my clients see InstaWP?
No. Your logo, colours, domain and emails run across the checkout and the portal. There's no "powered by" anywhere in the experience.
Which payment gateways can I use?
On WooCommerce or the API, any gateway your store supports: Stripe, PayPal, local processors. The Native checkout runs on Stripe, and we handle it for you.
Is this a WP Ultimo replacement?
Yes, and it's built for it. You drop the reseller plugin and the server you babysit, and keep a managed storefront with an isolated site for every client. Talk to us about moving a book of business across.
Which currencies can I sell in?
USD, EUR and AUD today, shown in your customer's language. More are on the way.
More than reselling.
Every site you sell runs on the full InstaWP platform. Keep exploring:
Staging →
Clone, test, push live
Dev Tools →
SSH, CLI, Git deploy, MCP
API & Webhooks →
Provision sites by API
Snapshots →
Save sites & reusable presets
Hosting →
Managed WordPress, per site
Domains →
Buy, connect, or resell
Migrations →
Bring sites in, free
Integrations →
Connect your stack
Manage →
Every site, one dashboard
Portal →
Panel for your clients
Templates →
Sell ready-made sites
Start your own hosting brand this week.
Brand the checkout, set your prices, and sell WordPress hosting as your own product. We run the infrastructure, invisibly.
✓ No platform fee · ✓ Managed hosting included · ✓ No annual lock-in