Funnelforms harnesses the power of InstaWP to revolutionize user experience and lead generation. They aim to automate the demonstration of their product for potential customers and facilitate seamless integration for existing customers on their WordPress sites.
This descriptive case study unfolds the challenges faced, the discovery process, and the impactful results achieved through automation. However, let’s first introduce you to Funnelforms before we proceed.
What is Funnelforms?
Funnelforms is a dynamic multi-step form builder designed for WordPress, created with a vision to assist businesses in generating high-quality leads through targeted question sequences.
“Our journey began in 2015, fueled by a passion for delivering top-notch form-building solutions. Our approach centers on providing multi-step forms that help businesses provide unique user experience to their prospect, setting us apart in the competitive form-building industry,” says Pascal Rähse, General Manager at Funnelforms.
The Challenges
Funnelforms was facing trouble in efficiently demonstrating its product to potential customers and simplifying the setup of WordPress instances for seamless integration.
The existing demo process required manual intervention and posed limitations, impacting the user experience. It was hindering their ability to generate leads effectively. So, the WordPress plugin company needed a solution that would automate demos, allowing users to explore their plugins in advance.
Funnelforms also wanted to help customers in setting up WordPress instances for effective form integration.
The Solution
Pascal Rähse, the General Manager, led the charge to enhance lead generation and user experience operations.
He did his research and finally found InstaWP. Its user-friendly interface and robust WordPress management capabilities aligned perfectly with Funnelforms’ requirements, standing out among potential alternatives. It was then that the WordPress plugin company turned to InstaWP for a robust automation solution.
They decide to leverage InstaWP in two key ways:
- To automate the demo process to allow users to experience Funnelforms before subscribing.
- To simplify the setup of WordPress instances for customers to integrate Funnelforms into their websites seamlessly.
Pascal Rähse, expressing his satisfaction with the implementation, stated, “InstaWP helps us to automate our processes quickly and easily. I’m a big fan of automation to keep everything as simple and fast as possible.”
How Funnelforms Uses InstaWP?
Funnelforms integrated InstaWP seamlessly into their processes, allowing for quick and efficient automation. Two use cases where the company uses InstaWP are listed below:
1. Plugin Demo System –
InstaWP facilitated the implementation of a time-limited WordPress demo system. Currently, the demo for their setup expires in 24 hours for a prospect.
The Funnelforms Demo acts like a gateway for potential users to engage with Funnelforms, fostering a deeper understanding of the plugin’s capabilities.
Through this demo system, users can try Funnelforms in a controlled environment, experiencing its features firsthand and making informed decisions. They can add questions, create contact forms, try other forms, craft appointment events, view leads, and experiment with other Funnelforms features.
2. Website as a Service (WaaS) System –
InstaWP’s Website as a Service (WaaS) service played a pivotal role in simplifying the WordPress setup process for Funnelforms’ customers.
After the purchase of a Funnelforms subscription, customers can effortlessly set up a WordPress website or perform integration. The plugin company uses this link to help customers set up a WordPress system that can be embedded in their existing website using JavaScript.
This WaaS also bridges the gap between Funnelforms and different website platforms, such as Typo3, Webflow, Wix, etc.
Outcomes
The combined impact of InstaWP’s WordPress demo systems and WaaS solutions resulted in tangible outcomes for Funnelforms. Pascal Rähse, General Manager at Funnelforms, expressed his satisfaction with InstaWP’s implementation, highlighting its role in saving development time and addressing troubles promptly.
“InstaWP has been instrumental in revolutionizing our lead generation. The simplicity and effectiveness of the platform exceeded our expectations. Our team is now more productive, and our lead generation processes have become incredibly streamlined.”
– Pascal Rähse, General Manager, Funnelforms
To conclude, using InstaWP benefited Funnelforms in 2 ways:
- Enhanced Demo Experience: The Live Demo feature empowers potential users to engage with Funnelforms in a controlled environment, improving their understanding of the plugin’s capabilities.
- Continued and Simplified Use: The WaaS link facilitates effortless WordPress setup, allowing customers to integrate Funnelforms into their existing websites seamlessly.
- Boosted Conversions: InstaWP’s solutions not only streamlined processes. They have also become significant contributors to Funnelforms’ conversion rates. Demo and WaaS features are the perfect lead magnets that a plugin company like theirs needs.
Summary
The collaboration between Funnelforms and InstaWP underscores the transformative power of automation in lead generation. By integrating InstaWP into their processes, Funnelforms successfully addressed specific business challenges, streamlined operations, and enhanced user experiences.
Book a demo with InstaWP and explore the possibilities for your business.
