Sell WordPress hosting under your own brand.
A branded checkout, a client portal, and your margins. You're the host; InstaWP runs the infrastructure behind you.
You're the host. InstaWP runs behind you.
Brand a storefront, let clients buy hosting at your price, and keep the difference. We run the infrastructure; your name is on everything they see.
Brand it
Your domain, logo, colours, plans and prices. The checkout, client portal and emails all wear your brand. InstaWP never appears.
Your domain · your logo · your pricesClients buy from you
A customer picks a template and a plan, pays through your checkout, and lands in your portal. Their site is live in seconds on real managed WordPress.
Site live in ~10s · real WordPressYou keep the margin
You set the retail price; you pay our per-site hosting underneath. The spread is recurring revenue, every customer, every month.
Your price − our cost = your marginSet any price you like. You own the customer, the brand and the billing.
Sell it your way. All three are live.
Run the whole thing on our hosted checkout, sell through your own WooCommerce store, or wire it into your own app. The same provisioning runs underneath.
Native WaaS
A branded checkout on your domain. The customer picks a template and plan, pays, and their site is live in seconds. No code to write.
WooCommerce
Our plugin turns any WooCommerce product into a hosted-site sale. The order provisions the site; the buyer finds it in My Account.
[iwp_site_creator] drops a site form on any page, even without WooCommerce.Custom / API
Drive provisioning from your own app with the WaaS API and signed webhooks (site.create, site.delete). Laravel, WordPress, anything.
On our checkout we take a flat 7%, Stripe fees included. Bring your own gateway with WooCommerce or the API and we take nothing.
Your checkout, shaped to your brand.
The hosted checkout is yours to configure from the dashboard. Branding, plans, currencies and trials, with no code.
Brand skin
Logo, brand colours that re-theme the whole page, an image or solid background, custom CSS, and your own support link.
Branded emails
Your from-name, subject and body, with merge tags for login credentials and tracking links.
Plans and tiers
Your price, monthly or yearly, free or paid, a feature list, and the WordPress role each tier grants.
Templates
Curate exactly which WordPress starting points your clients can launch.
Trials that convert
Offer a self-expiring demo site, then a one-click Go Live upgrade to a paid plan.
Currencies and language
Sell in USD, EUR or AUD, and show the checkout in your customer's language.
Sites provision in seconds from a warm pool, with one-click magic login. Selling domains inside checkout is rolling out.
Give clients a portal, not just a website.
Every customer gets a branded account at your own domain to manage what they bought. You stop being their support desk.
Self-serve management
Customers manage their site, view invoices, add custom domains and take backups themselves.
Your brand, your domain
Runs on portal.yourbrand.com with automatic SSL, your logo and colours. InstaWP never shows.
You stay in control
Manage every customer, and view the portal as any of them to troubleshoot in one click.
Everything you'd otherwise have to build.
Moving off WP Ultimo? You won't miss the plugin sprawl.
No platform fee. You keep the margin.
There's no subscription to run a WaaS. You pay our usual per-site hosting; you set the retail price and pocket the difference.
Stand up your brand with no platform fee. You pay InstaWP's per-site hosting (from $5/mo, billed by the day) only for sites that are live. Your client pays your price; the spread is yours.
No platform fee
Branding, checkout, portal and billing are included. No subscription, no seat minimums.
7% on our checkout
Native checkout is a flat 7% per sale, Stripe fees included. We collect the payment and pay you out.
0% on your own gateway
Sell through WooCommerce or the API and we take nothing on the sale. Your gateway, your money.
WaaS questions, answered.
Is this multisite?
No. Every customer gets a real, isolated WordPress site, not a subsite on a shared install. Each one is full managed hosting, with its own resources and access.
What does it cost me?
No platform fee. You pay InstaWP's per-site hosting, billed daily. Our checkout takes a flat 7% with Stripe fees included; sell through WooCommerce or the API and we take 0%.
Do I have to use your checkout?
No. Sell with the hosted Native checkout, our WooCommerce plugin, or your own app through the API. With Woo or the API you use your own payment gateway.
Will my clients see InstaWP?
No. Your logo, colours, domain and emails run across the checkout and the portal. There's no "powered by" anywhere in the experience.
Which payment gateways can I use?
On WooCommerce or the API, any gateway your store supports: Stripe, PayPal, local processors. The Native checkout runs on Stripe, and we handle it for you.
Is this a WP Ultimo replacement?
Yes, and it's built for it. You drop the reseller plugin and the server you babysit, and keep a managed storefront with an isolated site for every client. Talk to us about moving a book of business across.
Which currencies can I sell in?
USD, EUR and AUD today, shown in your customer's language. More are on the way.
More than reselling.
Every site you sell runs on the full InstaWP platform. Keep exploring:
Staging →
Clone, test, push live
Dev Tools →
SSH, CLI, Git deploy, MCP
API & Webhooks →
Provision sites by API
Snapshots →
Save sites & reusable presets
Hosting →
Managed WordPress, per site
Domains →
Buy, connect, or resell
Migrations →
Bring sites in, free
Integrations →
Connect your stack
Manage →
Every site, one dashboard
WaaS →
Resell hosting, your brand
Portal →
Panel for your clients
Templates →
Sell ready-made sites
Start your own hosting brand this week.
Brand the checkout, set your prices, and sell WordPress hosting as your own product. We run the infrastructure, invisibly.