Turn one site into sellable inventory.
Package the themes, plugins and configuration of any site into a template. Share it by link, reuse it across clients, or list it in the InstaWP Store and get paid.
Save it once. Sell it again and again.
Snapshots and configurations save a site for you. A template packages that same environment, the themes, plugins and configuration, to share and sell. This is the grow layer of the platform.
Snapshots & configurations
Capture a restore point or a reusable preset and reuse it on your own sites. Built for saving and rolling back, not for distribution.
Templates
The same environment, packaged for distribution and revenue. Add a template under Sell > Templates, or hit Save Template from any site. It goes In progress, then Ready before anyone can launch from it.
Package once. Share, sell, reuse.
One template covers four jobs: a starter kit you reuse, a free hand-off, a paid product, and a Store listing.
Any site becomes a template.
Capture the themes, plugins and configuration from an existing site in a couple of clicks. Once it is saved you can delete the parent site, or keep it as a reserved site if you publish to the Store. Premium accounts can save it as an instant template for faster launches.
Hand it over with a link.
Mark a template free and share it with anyone through a link. Good for community templates, client starter kits, or a lead magnet. No payment, no Store listing required, just a URL.
Set a price, sell by link.
Switch a template to paid and set your own price in USD. Sell it directly through your link, no Store submission needed. You decide the price; we handle the checkout and the payout.
List it in the InstaWP Store.
Publish a paid template to the Store: agree to the guidelines, fill in the name, descriptions, page builder, categories, tags and changelog, then submit for approval. Once approved it appears in the InstaWP Store.
One template, every new project.
Launch a fresh site from a template in about 5 seconds. Instant templates are even faster on premium accounts. Reuse your standard stack across every client build instead of rebuilding it each time.
Two ways to create
Sell > Templates > Add Template, or Save Template from any site.
In progress → Ready
A template builds before anyone can launch from it.
Instant templates
Pre-staged for premium accounts so sites launch faster.
Categories & tags
Organise Store templates so buyers can find them.
Changelog
Version your template so buyers see what changed.
Bundle with hosting
Pair a template with a plan and sell both through WaaS.
Your work, your price, your payout.
Payouts run through Stripe Express, so the money lands where you bank, not in platform credit.
- Set up Stripe Express: entity type and country, verify by phone, add your details, then pick bank transfer or debit card.
- You set your own price in USD and keep most of every sale: 90% selling through your own link, 70% through the InstaWP Store (the Store's cut covers its built-in audience of buyers).
- Templates plug into WaaS: bundle a ready-made template with a hosting plan and sell both together.
You sell a running site, not a zip file.
A theme zip is a project the buyer still has to install and configure. An InstaWP template is a site that launches itself.
More than templates.
Templates are one layer of InstaWP. Start with the two pieces closest to this page:
Staging →
Clone, test, push live
Dev Tools →
SSH, CLI, Git deploy, MCP
API & Webhooks →
Provision sites by API
Snapshots →
Save sites & reusable presets
Hosting →
Managed WordPress, per site
Domains →
Buy, connect, or resell
Migrations →
Bring sites in, free
Integrations →
Connect your stack
Manage →
Every site, one dashboard
WaaS →
Resell hosting, your brand
Portal →
Panel for your clients
Templates →
Sell ready-made sites
Stop giving your best setups away. Start selling them.
Package the site you already build, set a price, and put it in front of buyers. We handle the launch, the checkout and the payout.