Sell the WordPress sites you already build.
Turn your best builds into templates and put them in front of thousands of WordPress agencies. Keep up to 85% of every sale, set your own prices, and stay non-exclusive.
From a site you built to money in three steps.
If you can build a WordPress site, you can sell it. No new skills, no store to run.
Build a site
Design a complete WordPress site on InstaWP, your theme, plugins, layout, and demo content, exactly how you'd hand it to a client.
Save it as a template
Turn the finished site into a reusable template in one click. It captures the whole stack, ready to spin up again and again.
Price it and sell
Set your price, then sell it your way: share a direct link, or list it in the InstaWP Store for thousands of agencies to find.
Your link, or our store.
Sell directly to your own audience for the highest cut, or tap the InstaWP Store's built-in demand. Do both.
Sell via your link
Share a direct template link with your own audience, clients, newsletter, or socials, and keep 85% of every sale. You bring the buyer, you keep the most.
Sell via the InstaWP Store
List your template in the InstaWP Store and get discovered by the agencies already shopping there. We bring the buyer, you keep 70%.
Built for creators, not locked down.
A ready audience
Your templates land in front of the agencies and builders already using InstaWP to ship client sites.
Set your own prices
You decide what each template is worth. Change it whenever you like, there's no fixed pricing imposed on you.
No exclusivity
Sell the same templates wherever else you like. Listing on InstaWP never locks your work to one channel.
Creator Program FAQ.
What exactly am I selling?
Complete WordPress site templates, the full stack you built (theme, plugins, layout, demo content) saved as a reusable template a buyer can spin up in seconds.
How much do I keep?
Up to 85% on sales through your own direct link, and 70% on sales through the InstaWP Store. You set the price either way.
Do I have to sell exclusively on InstaWP?
No. There's no exclusivity lock-in, sell the same templates anywhere else you want.
What do I need to get a template approved?
Clean, well-built templates with proper asset licensing, a help file, good screenshots and a clear description. The full checklist is in the submission guidelines.
You build great sites. Get paid more than once.
Package your best work as a template and sell it again and again, to your audience and to the whole InstaWP Store.