Give customers a portal, not a support ticket.
A branded, self-serve portal for your hosting customers to manage their own site: backups, domains, billing and plan. Your domain, your colours, your logo. InstaWP never shows.
WaaS is how they buy. Portal is where they manage.
Reselling has two halves. WaaS is the branded checkout where a customer buys a site. Portal is the branded account they log into afterwards to run it themselves, so you stop being their help desk.
Your customer buys a site
They pick a template and plan in your branded checkout and pay. A real, isolated WordPress site is provisioned under their account.
Branded checkout · on your domainThey log in and self-serve
Customers land in a branded portal on your domain to take backups, manage their domain, change plan and update billing. Every routine task they handle is a ticket you never open.
Self-serve · manage what they boughtCustomers are auto-created at WaaS checkout, or you add one by hand. The portal is for managing existing sites, not creating new ones.
A panel your customers run, with your name on it.
Everything a customer needs to manage their own site, none of the things they shouldn't touch.
Customers handle the routine work themselves.
From inside the portal, a customer can take their own backups, add or manage a custom domain, change their plan and update their profile. Each request they self-serve is a ticket you never open.
The portal closes the money loop.
Customers see their invoices and billing history, manage their payment method, and upgrade their own plan without emailing you.
The customer never sees InstaWP.
The portal runs on a custom URL on your own domain with automatic SSL. Your logo, favicon, brand-name and colours re-skin the whole thing, and there is no "powered by InstaWP" anywhere in the experience.
Self-serve doesn't mean hands-off.
From your own InstaWP dashboard you manage every customer and their sites. "View portal as" lets you open any customer's portal in one click to troubleshoot exactly what they see. Customers are scoped to your team and brand, so you keep the relationship and the billing.
What you ship today, stated plainly.
The portal is a manage-only customer panel. Here's exactly what's live now and what's still on the way, so you know what you're buying.
- A real, isolated WordPress site per customer. No multisite, no shared subsite.
- Your brand on its own domain, with automatic SSL.
- Customers self-serve backups, domains, billing and plan changes.
- You can always step in: "view portal as" any customer in one click.
- Customers pick their own language, 13 to choose from.
- Customers don't create new sites from the portal. You or WaaS checkout add them.
- Customers don't self-register. There's no public sign-up in the portal.
- One-click login straight into WordPress (SSO) isn't live yet.
- No in-portal email or visitor-analytics dashboards today.
Everything you'd otherwise have to build.
The real alternative is hand-building a customer panel, or stretching WP Ultimo and multisite to fake one.
The portal is one half. Here's the rest.
Portal is the manage layer of reselling. Pair it with the front half and the platform underneath:
Staging →
Clone, test, push live
Dev Tools →
SSH, CLI, Git deploy, MCP
API & Webhooks →
Provision sites by API
Snapshots →
Save sites & reusable presets
Hosting →
Managed WordPress, per site
Domains →
Buy, connect, or resell
Migrations →
Bring sites in, free
Integrations →
Connect your stack
Manage →
Every site, one dashboard
WaaS →
Resell hosting, your brand
Templates →
Sell ready-made sites
Put your brand on the whole experience.
Sell with WaaS, then hand every customer a branded portal to manage their own site. The portal is auto-created at checkout, so the brand carries from buy to manage with no extra setup.