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Reselling on InstaWP

Stop reselling someone else's hosting. Own it.

Sell WordPress hosting, domains and whole sites under your own brand, on infrastructure you do not run. Your prices, your margins, one bill. We run the servers behind you. You own the customer.

No platform fee Your brand on the checkout From $2 per site
Your brandhosting / your site
Checkoutyourbrand.com/hostingLive
YBStarter WordPressyour retail plan$15/moruns on $5 prod
YBCare plan + domainhosting · domain · support$29/moyour spread
YBSite-as-a-producttemplate · instant launch$49one capture
Your brand · your gatewayInstaWP runs behind it

Illustrative storefront. You set the retail price and currency. InstaWP bills you per running site behind the scenes; the spread is yours.

The opportunity, in four numbers
2M+
WordPress sites created on InstaWP
from $2
per site, your wholesale cost
0%
platform / seat fee to run the business
Your margin
the spread between cost and retail is yours

"from $2 per site" and "0% platform fee" are verified facts (the 0% applies when you sell through your own gateway via WooCommerce or the API; native checkout takes a flat 7% all-in that includes Stripe fees). Partner counts and partner revenue are intentionally not shown.

Recurring revenue

Project work pays once. Reselling pays every month.

The agency trap is feast or famine: every month opens with a new proposal and a fresh negotiation, while the sites you already shipped sit there earning you nothing. Reselling on InstaWP turns delivered work into revenue that recurs. One platform, three lines that bill on repeat, a number you can forecast instead of rebuild.

01
Resell hosting

Every client site you host is monthly margin on autopilot, for as long as the client stays.

02
Run care plans

Updates, backups, monitoring and a monthly report, billed as a retainer. The work is yours, the infra is ours.

03
Sell templates

Package your standard build once and sell it again and again, instead of rebuilding it for free.

One platform. Three recurring lines. Revenue you can predict, not chase.

The model

You set the price. We run the infra. You keep the spread.

The math is the whole pitch. Your wholesale cost is what InstaWP charges to run a site. Your retail price is whatever you decide. The difference recurs every month, on every site, for as long as the client stays.

Your cost to run a site
$5/mo
A production site on per-site daily billing. A $2 sandbox for the ones sitting idle. You pay only for what runs.
Your retail price
$15/mo
Whatever the market and your service are worth. Bundle a care plan or a domain and the number goes up.
=
Your recurring margin
$10/mo
Per site, every month. No platform fee on top through your own gateway. The spread is yours to keep.

Numbers are an illustration, not a quote. Wholesale cost is real InstaWP pricing: per-site daily billing, roughly $2/mo for a sandbox and $5 to $45/mo for production tiers. Platform fee: sell through your own WooCommerce or API gateway and InstaWP takes 0% of the transaction. Use InstaWP's native checkout instead and it takes a flat 7% that already includes Stripe's processing fee. Pausing a site does not stop billing, so to cut cost you downgrade idle sites to a $2 sandbox or delete them. See pricing.

The catalogue

Four products to sell under one brand.

Reselling is not just hosting. Everything a WordPress client needs can ship under your name, off one bill, on infrastructure you never have to patch.

Managed hosting

Sell production WordPress hosting under your brand. InstaWP runs it on Bunny's global edge with Bunny Shield in front. You set the tiers, you own the relationship.

Your wholesale cost: from $5 / site / mo

Domains

Register domains for your clients or resell them white-label at your own markup. InstaWP is its own registrar now, so the domain and the hosting live on one bill.

How domains work →

Sites as products

Turn a finished build into a template or snapshot and sell it as a product. A client picks it, pays, and a fresh branded site spins up in seconds. Capture once, sell many.

Snapshots & templates →

Care plans & management

Wrap hosting in recurring care: updates, backups, monitoring, support. The highest-margin line you can add, because the work is yours and the infra is ours.

Price it yourself · recurring revenue
Two ways to start

Earn on what you run, or sell hosting as a product.

You do not have to build a storefront on day one. Start by earning on the client sites you already manage, then graduate to selling hosting under your own brand when you are ready.

What you earn

Agency Partner Program

The fastest start. Earn on the client sites you already build and host, with no fee to join and no storefront to build.

  • 50% cashback on sites you migrate in
  • 10% commission on customers you refer
  • 10% off bulk hosting on your fleet
See the program
How you sell

White-label hosting (WaaS)

Sell hosting as a product under your brand, three ways: a hosted branded checkout, your own WooCommerce store, or the API. Branded portal, your gateway, your margin.

  • Native checkout, WooCommerce, or custom API
  • Branded checkout and end-customer portal
  • 0% InstaWP cut on your own gateway
See white-label / WaaS
Why build it here

The build, ship, resell continuum on one platform.

Most reselling means stitching a host, a registrar, a billing tool and a control panel together, then hiding the seams from your client. Here the whole chain is one platform, and the client never sees behind your brand.

Build it, ship it, resell it, without leaving

Spin up a real WordPress site in seconds, build it with your own tooling, ship it to production, then turn it into a product you sell again. The origin, the hosting and the storefront are the same platform, so a finished build becomes inventory with one capture.

1Build a site in secondsyour tooling, your templateOrigin
2Ship it to productionBunny edge · per-site billing
3Sell it under your brandcheckout · portal · your margin

You own the client

Your brand on the checkout, your name on the invoice, your portal. InstaWP stays invisible. The customer relationship is yours, not ours.

One bill, no servers to run

Hosting, domains and snapshots roll up to a single per-site bill. No racks, no patching, no on-call. You sell, we run the infrastructure.

Infra honesty: real edge and a real WAF, without the enterprise premium

Sites run on Bunny's global edge with Bunny Shield in front of them. Production-grade infrastructure you can stand behind, at builder prices. We do not publish an uptime percentage we have not measured, so you never have to repeat a number you cannot back.

Straight answers

Should I, and how much can I make? Here is the honest version.

What does it actually cost me to resell?

Your wholesale cost is InstaWP's per-site hosting: roughly $2/mo for a sandbox and $5 to $45/mo for production, billed per site, daily. There is no platform fee or seat fee to run a reselling business. Whatever you charge above that is your margin.

Does InstaWP take a cut of my sales?

Only if you use our checkout. Sell through your own WooCommerce store or the API and InstaWP takes 0% of the transaction, since the money runs through your own gateway. Use InstaWP's native branded checkout and it takes a flat 7% per transaction that already includes Stripe's processing fee.

Whose brand does the client see?

Yours. The checkout, the end-customer portal and the invoice all carry your brand, your colours and your domain. InstaWP runs the infrastructure behind it and stays invisible. You own the customer relationship.

Where should I start, the program or WaaS?

If you already run client sites, start with the Agency Partner Program and earn on the work you do today. When you want to sell hosting as a packaged product, set up white-label hosting. Many partners do both.

Can I really sell whole sites, not just hosting?

Yes. Turn a finished build into a template or snapshot and sell it as a product: a client buys it and a fresh branded site provisions in seconds. You can also resell domains at your own markup on the same bill.

Do I have to host the servers?

No. There are no racks to rent, no servers to patch, no on-call rotation. InstaWP runs the infrastructure on Bunny's global edge with Bunny Shield in front. You handle the customer and the price; we handle the running.

Build the business

Become a partner, not just a customer.

Sell hosting, domains and whole sites under your brand. Your prices, your margins, one bill, no platform fee. We run the infrastructure behind you.

No platform fee Your brand, your prices One bill, no servers
Start reselling