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About GTM Kit – Google Tag Manager & GA4 integration
GTM Kit is a tool that helps you implement Google Tag Manager on your website without the need for coding. It also allows you to track important eCommerce events and customize the plugin to fit your needs. You can unlock additional features by purchasing the GTM Kit Woo Add-On.Screenshots
Frequently asked questions
What is GTM Kit?
GTM Kit is a WordPress plugin that places the Google Tag Manager container code on your website without requiring manual code editing. It also pushes data from various sources like WooCommerce, Easy Digital Downloads, and Contact Form 7 to the data layer for use with Google Analytics 4, Facebook, and other GTM tags.
What eCommerce events does GTM Kit track for Google Analytics 4?
For WooCommerce, it tracks events like view_item_list, select_item, view_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase. For Easy Digital Downloads, it tracks view_item, add_to_cart, begin_checkout, and purchase. Some advanced WooCommerce events like add_to_wishlist, refund, and order_paid are premium features.
Does GTM Kit support server-side Google Tag Manager?
Yes, GTM Kit allows you to enter a custom domain name if you are using a custom server-side GTM container for tracking. It also offers full support for Stape server GTM hosting.
Can I customize the data layer with post information?
Yes, you can specify which post data elements to include in the dataLayer for Google Tag Manager. This includes post type, page type, categories, and tags.
Changelog
2.3
Release date: 2025-01-28
Bugfixes:
- Fix an edge case fatal error in admin if $hook for some reason is missing,
Other:
- Require WordPress 6.4.
- Require WooCommerce 8.4.
- Tested up to WooCommerce 9.6.
2.2.2
Release date: 2024-12-03
Other:
- Tested up to WooCommerce 9.4.
- Tested up to PHP 8.4.
2.2.1
Release date: 2024-10-29
Bugfixes:
- If the cart and checkout endpoints were set to the same page in order to skip the cart the ‘checkout’ and ‘purchase’ events would not fire.
Other:
- Tested up to WordPress 6.7.
2.2.0
Release date: 2024-10-16
Find out about what’s new in our our release post.
Enhancements:
- Added notifications and warnings for missing GTM container, debug log usage, auto-update and event inspector usage. These improvements aim to ensure smooth production operations.
Other:
- Minor refactoring
2.1.0
Release date: 2024-10-01
Find out about what’s new in our our release post.
Enhancements:
- Added support for the Bricks theme builder.
Bugfixes:
- In some cases other plugins or a theme could block GTM Kit from firing JS event like the one that fires the add_to_cart GTM event.
Earlier versions
For the changelog of earlier versions, please refer to the changelog on gtmkit.com.
