Plausible Analytics

Plausible Analytics

Plausible Analytics is an easy-to-use, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
Rating:
4.9
star-rating-1star-rating-2star-rating-3star-rating-4star-rating-5
Active Installations:
10000+
Last Updated:
Mar 05, 2025
WordPress Version:
5.9 or higher
Tested up to:
6.6.2

Simple analytics at a glance

Get all essential insights in one minute

Lightweight script for fast site speed

Reduce page weight and load faster

Privacy-friendly analytics

No cookies, no personal data collection

Track events and campaigns

Analyze paid campaigns, track site search terms, form completions, and more.

2.3.0 | March 5th, 2025

  • Improved: Domain Name is now validated before it’s stored in the database.
  • Added: Easy Digital Downloads integration, which will automatically be enabled when Ecommerce Revenue is enabled.
  • Fixed: WooCommerce integration didn’t work properly in multisite environments and environments with non-default permalink structures.
  • Fixed: Domain Name’s with more than 1 subdirectory couldn’t create tokens, because it would result in a 404 in the opened window.
  • Fixed: Single quotes and ampersands would break syntax in JS on WC product pages

2.2.0 | February 5th, 2025

Fixed: N/A in CE edition message wasn’t shown properly when certain options were toggled.
Fixed: Create Plugin Token message was removed when View Stats was disabled.
Fixed: when toggling options, some messages in the Settings screen were duplicated.
Added: new enhanced measurement – Form Completions, tested with all major forms plugins.
Fixed: WP Rocket compatibility no longer worked, because a filter name was changed in a recent release of WP Rocket.

2.1.4 | September 25th, 2024

  • Improved: when no token was entered, the API client would keep trying to verify the connection. This is now fixed.
  • Fixed: When “Authors and categoreis” was enabled, HTML would break if a taxonomy name contained a apostrophe.
  • Fixed: A typo in the 404 tracking script, caused it to malfunction.

2.1.3 | August 23rd, 2024

  • Fixed: WooCommerce integration would cause JS conflicts with certain Gravity Forms add-ons.
  • Fixed: PHP warning – undefined array key “product_id”.
  • Fixed: numbers using thousands separators (999+) would receive the incorrect formatting in some locales.

2.1.2 | August 9th, 2024

  • Fixed: WooCommerce integration would cause JS conflicts with Raptive ads.

2.1.1 | July 21st, 2024

  • Fixed some typo’s.
  • Fixed: WooCommerce integration would cause JS conflicts with CookieYes.

2.1.0 | July 21st, 2024

  • Tested with WP 6.6
  • Added: WooCommerce integration. This is automatically enabled when the enhanced measurement Ecommerce Revenue is enabled. For current users who wish to switch to the WooCommerce integration, please disable and enable the option to make sure the required goals and funnel are created.
  • Added: Enhanced measuring for Search Queries.
  • Added: Cloudflare Rocket Loader compatibility.
  • Fixed: the plugin would crash the admin screen on instances not running cURL or with allow_url_fopen disabled.

v2.0.9 | May 22nd, 2024

  • Improved: Added files required for Automated Testing.
  • Improved: Updated API client.
  • Improved: Auto provisioning is now enabled for Plausible Community Edition (self-hosting) as well. This means a plugin token is now required when Plausible CE is used.
    • Important! Plausible CE v2.1.0-rc.0 or higher is required to access the plugin token feature.
  • Improved: The Settings page no longer reloads when certain features are enabled.
  • Improved: The Authors and Categories feature now supports custom post types.
  • Fixed: Enhanced Measurements couldn’t be enabled when Plausible CE was used.
  • Fixed: Plausible CE users would be stuck on the onboarding wizard after updating to v2.0.8.
  • Overall code improvements and bug fixes.

For the full changelog, check out our Github repository.

Requires registration and payment

By Andre (picturebreeze) on September 6, 2024

I hate when plugin providers don't mention that the plugin requires
1. a registration on their website

2. a paid subscription after a short trial

How hard can it be to mention this right away to save users time and anger? I would never subscribe to any service where the provider isn't up front and transparent about their business model.

Thanks for wasting my time.

Is a Gem For Those Who Value Simplicity and Privacy

By Anonymous User (anonymized_21085816) on May 29, 2024

Installation is quick and easy, and the interface is clean and user-friendly, perfect for both beginners and experts. By not using cookies and complying with GDPR, it ensures user privacy. Additionally, its impact on site performance is minimal due to its lightweight script. If you’re looking for a straightforward alternative to Google Analytics, Plausible is the ideal choice. Highly recommended!

fantastic plugin and top notch support

By pguilha on February 10, 2024

I went with plausible for a simpler and privacy-focused alternative to GA and it does not disappoint. Clear analytics, simple to use, great for our users. When I encountered an issue after an update, they responded within minutes and helped troubleshoot. Can't recommend it enough.

Plausible Analytics Is A High Value PlugIn

By Valerie Hayes (valeriejhayes) on August 24, 2023

I am very impressed with this plugin. It provides an excellent range of information to review on a daily basis, without being cumbersome. It lets me keep a finger on the pulse of my website, and provides an interconnectivity with users that is natural and intuitive. When you put a lot of work into a website, it so important to find a way to track visitors to the site, without getting buried in the analytics, and a confusing set of directions. In my opinion, the developers of this plugin are brilliant. They clearly know what they are doing. They have a grassroots type approach, and treat you like a real person when you contact them. I would give them a five star review any day of the week, and am so glad I found this option for tracking visitors on my website. It's by far the best tracking plugin I have used thus far, over a period of ten years. All I can say is thank you!

Light and Simple!

By (vegasdood) on August 15, 2023

OMGosh...with this latest update to an already confusing GA platform, I knew it was FINALLY time to wave goodbye to GA! How many man-hours have I wasted implementing reporting dashboards because Google changes their permissions and codes, etc. I was able to take my 75+ websites and implement this Plausible solutions...so lightweight and worthy of the nominal costs involved. I then created a master private page of all my accounts I can quickly scroll and see each accounts web traffic quickly. I also appreciate this company is in the EU and more compliant than here in the USA and also I can tell my customers their web analytics will not be sold to some 3rd party. Back in the day, you did GA because it was assumed this would net you better indexing...not so Joe! Thanks Plausible!

easy, thorough traffic reporting

By cparkinson on June 15, 2023

I've installed Plausible on 4 client sites. It's GDPR privacy compliant, and really easy to use. You don't have to worry about configuring anything, you just activate the plugin and click through the setup guide. You can import legacy data from Universal Analytics, or add a module that tracks PDF downloads. The plugins displays these statistics right in the WP Admin Panel: unique visitors, total visits, total pageviews, views per visit, bounce rate, visit duration. Top sources for incoming traffic, top pages visited, location of visitors, and visitor devices. You get a lot of information without any complicate setup, and the GUI is very simple to understand. It's a paid service, but you'll save money in setup time. Technical support is top-notch too.

Finally mastering analytics

By laurentbon on June 9, 2023

The web team in our company is basically just me a few hours a month. GA is now an impossible monster and a privacy nightmare. "Free" on paper but the time it takes to do anything with it is super costly. Plausible has been incredible. Light to deploy, privacy friendly for our visitors, incredibly intuitive to use and making it easy to understand stats and trends and take action. My work has gone much easier! On the top of that, customer support is snappy and super knowledgeable. All that for about 100€ a year. Way worth it.

Now with the WordPress plugin, the whole installation is even easier and super well integrated with my dashboard.

I fully recommend!

Great software, team, and plugin

By jessica00000 on May 30, 2023

Plausible checks all of the boxes and their Wordpress plugin makes it easier than ever to integrate. I add it to 95% of my projects and never hesitate to recommend it to anyone looking for traffic analytics.

Great tool and awesome service!

By sathe on May 25, 2023

Plausible is the perfect solution for people who want to have the most important website figures clearly arranged. It is much clearer than Google Analytics and uncomplicated to integrate. And it is also compliant with data protection laws.

The support is terrific. Super fast, super friendly problem solvers. I had a problem with a new feature this week. Within 25 hours the cause was found, the solution programmed and available as a plugin update in WordPress.

Dear Plausible team keep up the good work.
You are doing a great job! 👏

I wish I could get married with this tool!

By shnipps on May 23, 2023

The plugin works great. But the real power is in the analytics tool itself. I've been using it for over a year now. And I'm sooo happy that I don't have to deal with Google Analytics anymore. Never looked back. Plausible is clean, easy to understand and the documentation is fantastic. Customer support is amazing and I feel good about using a privacy-first analytics tool. Oh yeah, pricing is very fair.

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