How to Embed Google Reviews on Website

Are you ready to turn your client’s WordPress site into a trust-building powerhouse? Well, embedding Google Reviews is the secret sauce you’ve been looking for! Did you know that 91% of consumers trust online reviews as much as personal recommendations? That’s right—Google Reviews are a goldmine for boosting your client’s credibility and increasing conversions.

As a WordPress developer or agency, you know how important it is to add Google Reviews to WordPress to showcase client satisfaction and improve SEO. Imagine having the ability to easily embed Google Reviews directly on your site—well, it’s time to stop imagining and start doing it.

In this post, we’ll break down three straightforward methods to embed Google Reviews and help your clients shine brighter than their competition. Let’s dive in!

Why Agencies Should Embed Google Reviews on Clients’ Sites?

As a WordPress agency, you’re not just building websites—you’re building trust, credibility, and a reputation for your clients. Embedding Google Reviews is a powerful way to do just that! Here’s why you should make it a priority to add Google Reviews to WordPress sites:

1. Boosts Social Proof and Credibility
Google Reviews serve as modern-day testimonials that help potential customers make purchasing decisions. By showcasing real feedback from satisfied clients, you’re giving your site visitors a reason to trust your client’s business. 

If you embed Google Reviews directly on the site, you allow visitors to see first-hand experiences, which can increase conversion rates by up to 63%. It’s the easiest way to build social proof and validate your client’s services or products!

2. Improves Local SEO
Let’s face it—local businesses thrive on visibility. By adding Google Reviews to WordPress, you’re not only giving your clients a credibility boost but also improving their search engine rankings. Google values customer feedback, so a steady stream of positive reviews can help improve your client’s local SEO, making them more visible to potential customers in their area. 

After all, what’s better than getting free SEO juice just for showing off great reviews?

3. Drives More Traffic and Leads
Consumers are increasingly relying on Google Reviews to choose where to spend their money. In fact, 97% of consumers read reviews before making a purchase decision, and they often make that decision based on positive reviews. 

Embedding Google Reviews on the website allows visitors to instantly see what others are saying, and this can lead to higher engagement, more traffic, and ultimately more leads for your clients. It’s a win-win!

4. Increases Customer Engagement
When clients see their Google Reviews showcased prominently on the site, they’re likely to feel more connected to the brand and encourage their own feedback. This creates a cycle of engagement where the more reviews your client collects, the more trust they build. Plus, it can keep potential customers on the site longer, improving overall engagement metrics.

So, if you want your clients’ WordPress sites to not only look amazing but also generate trust, increase SEO, and convert more leads, embedding Google Reviews is a no-brainer! Ready to start adding them to your client’s site? Let’s get into the methods!

How to Embed Google Reviews on a Website: 3 Methods Explained 

Let’s face it – adding Google Reviews to a WordPress site is a total game-changer for your client’s credibility. But how do you go about embedding those sweet customer reviews? Well, there are three popular methods, each with its own perks depending on your level of expertise (and caffeine intake).

Method 1: Using a Google Reviews Plugin
This method is perfect if you’re looking to embed Google Reviews with minimal fuss. Just install a plugin through the WordPress dashboard, and voilà – you’re ready to roll! It’s like having a personal assistant that does all the heavy lifting. 

You can add Google Reviews to WordPress in no time, and the best part? No coding knowledge is needed. It’s a quick integration with a lot less thinking required – just install, connect, and go!

Method 2: Manually Embedding Google Reviews via Google’s Embed Code
If you want a bit more control over how the reviews show up on the page, this method is for you. By manually embedding Google Reviews, you get to tweak the display exactly the way you like. Sure, it requires a little HTML knowledge (no biggie), but it’s still pretty straightforward. 

Think of it as customizing a Lego set – you have more pieces to work with, and you can get creative. If you’re a WordPress developer who likes to add your flair to everything, this is the method to go for.

Method 3: Using Google My Business API
Now, for those who want the full power and glory of Google Reviews, the Google My Business API is the way to go. It’s ideal for advanced users who want complete control over their data. 

Want dynamic reviews that update automatically? This method’s got you covered. However, don’t expect this to be a walk in the park – you’ll need some serious coding and API integration knowledge. But hey, if you love a challenge and enjoy flexing your technical muscles, this will give you all the customization you can handle.

Have a look at this comparison table for better clarity on the best method to embed Google Reviews on a website. 

Let’s learn the step-by-step process of adding Google Reviews on WordPress. 

Method 1: How to Embed Google Reviews on a Website Using a Google Reviews Plugin

The quickest and easiest way to embed Google Reviews on a WordPress site is by using a plugin. Follow these simple steps:

Step 1: Go to your WordPress Dashboard and navigate to Plugins > Add New.

Step 2: Search for a Google Reviews plugin (e.g., Google Reviews Widget or WP Google Review Slider).

Step 3: Install and activate the plugin.

Step 4: Once activated, go to the plugin settings page and connect your Google account or Google My Business account to the plugin (you may need to authenticate).

Step 5: Customize the display settings, such as layout, style, and how many reviews to show.

Step 6: Embed the reviews widget in your site using a shortcode or block (depending on the plugin).

Step 7: Save your changes, and the reviews should now be displayed on your website!

Method 2:  How to Embed Google Reviews on a Website Manually via Embed Code

If you prefer a more hands-on approach or want greater control over how the reviews appear, this method is for you. Here’s how:

Step 1: Open Google Search and search for the business you want reviews from.

Step 2: Click on the reviews section to open the full Google Reviews window.

Step 3: Click on the three dots in the top-right corner of the preview window and select Embed a review.

Step 4: Copy the iframe code provided by Google.

Step 5: In your WordPress page or post, switch to the HTML editor and paste the iframe code where you want the reviews to appear.

Step 6: Save your changes, and the reviews will now appear on the page where you pasted the code!

Method 3: How to Embed Google Reviews on a Website Using Google My Business API

For those looking for advanced integration and dynamic updates, using the Google My Business API is the best choice. Here’s a basic guide on how to use it:

Step 1: Go to the Google Cloud Console and create a new project.

Step 2: Enable the Google My Business API for the project.

Step 3: Create OAuth credentials (API keys) to authenticate with Google.

Step 4: Use the API to fetch the reviews of a business using the relevant endpoints. You’ll need to make API calls to get the data you need.

Step 5: Use a custom WordPress plugin or code to display the reviews dynamically on your website. You can choose to show the latest reviews and ratings, or filter them based on certain criteria.

Step 6: Test the functionality and deploy the feature on your website.

This method provides full customization but requires coding knowledge and familiarity with API integrations.

Some Points to Ponder

Embedding Google Reviews on WordPress websites is an excellent way to boost credibility, but it requires careful planning and execution. Here are some practical tips and advice for WordPress agencies and developers to ensure a smooth and effective integration:

1. Use Staging to Test Google Reviews Plugins
   Before going live, test your selected Google Review plugin or embedding method on a staging environment. Testing any kind of plugin in a staging site helps you evaluate its functionality, compatibility with your site’s theme, and overall impact on website performance.
   
2. Focus on Mobile Responsiveness
   Ensure the reviews display seamlessly across all devices. Most visitors will likely view the site on mobile, so test and optimize the design for smaller screens.
   
3. Balance Design and Performance
   While customizing the look of embedded reviews, avoid overloading the website with unnecessary scripts or animations. Use lightweight solutions to maintain site speed and a clean user experience.
   
4. Monitor the Impact on SEO
   Embedding Google Reviews can enhance local SEO, but it’s important to track its effectiveness. Use tools like Google Analytics and Search Console to monitor changes in traffic, user engagement, and rankings.
   
5. Keep Reviews Up-to-Date
   Displaying outdated reviews can hurt credibility. Use plugins or APIs that automatically fetch the latest reviews from Google to ensure your clients’ websites showcase recent feedback.
   
6. Maintain Compliance with Google’s Guidelines
   Ensure you don’t modify the content of reviews to misrepresent user feedback. Display the reviews as they appear on Google to maintain authenticity and compliance.
   
7. Educate Clients About Review Management
   Help your clients understand how to respond to reviews on Google. Positive interactions with customers can further enhance their online reputation and provide more content to showcase on their website.
   
8. Back up the Website Before Changes
   Always back up the website before making any major updates or installing new plugins. This precaution can save time and effort if things don’t go as planned.
   

By following these tips, WordPress agencies and developers can ensure that embedding Google Reviews not only enhances a site’s credibility but also aligns with technical best practices.

Conclusion

Adding Google Reviews to your clients’ WordPress websites is like sprinkling a little trust fairy dust on their brand. Whether you choose the ease of a plugin, the customization of Google’s embed code, or the full control of the API, you’re giving their site the social proof it needs to convert visitors into loyal customers. 

So, what are you waiting for? Start embedding those glowing reviews today and watch the magic happen!

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