Have you heard of ClickWhale? No, we’re not talking about the sound that whales make to navigate and look for friends or predators. We’re talking about this cool WordPress plugin used for link shortening and click tracking.

When you install this on your WordPress site, you can manage, shorten, and analyze your links. You won’t need any third-party apps like Linktree or Linkin.bio. You can use your own domain already.

Of course, the best way you can demonstrate any plugin’s capabilities is via demonstration. And that’s what ClickWhale’s CEO and founder, Florian, did: demonstrate what ClickWhale can do with InstaWP!

We sat down with Florian to get more details on how InstaWP has helped ClickWhale illustrate what it can do for its audience. Read on to learn more about this case study! 

What can you get from ClickWhale?

Here are some of ClickWhale’s notable features:

Flexible Link Manager: ClickWhale allows you to create, manage, and categorize links. You can also apply SEO settings to your links and put the links in your website content or your social media posts. You’ll be able to get detailed stats so you can analyze click rates. 

Link Pages: You can create your own link pages to add, manage, and customize the order of links, just like this example of ClickWhale here:

Imagine the convenience for you and your audience when redirecting them to just one page to get all your links!

Tracking Codes: ClickWhale supports tracking systems such as Google Analytics and Facebook Pixel. You’ll be able to specify where the code should be applied, and even choose to exclude specific user roles from the tracking.

These—and many other features of ClickWhale—aim to give you and other users full control of your links, reducing your costs regarding monthly subscriptions. After all, ClickWhale has a free version that gives you plenty of useful features already.

Why was ClickWhale started?

According to Florian, the founder, and CEO of ClickWhale, it was because he noticed a problem that all affiliate marketers had. And that was that they had to spend a lot of money and get many different products for tools that were useful or that they really needed. 

He wanted to change that and summarize all his accumulated experience in affiliate marketing in one tool. That tool should give affiliate marketers all they needed—all for only a little bit of money. And that’s why ClickWhale was born.

Who is ClickWhale primarily for and what makes it different?

As mentioned, Florian wanted to help online marketers and affiliate marketers. As he says, 

“We summarize in our plugin all the essential tools that a serious online or affiliate marketer needs. With ClickWhale, workflows become easier and marketers can shorten affiliate links, as well as categorize and analyze them. 

Besides that, you can easily create so-called link pages for your social media profiles and easily place needed tracking codes, such as Google Analytics.”

Introduction To InstaWP

While the concept for ClickWhale was solid for Florian and his team, he still needed a way to present the plugin to potential users. So while he was looking for a tool to do just that, he stumbled on InstaWP via Twitter. He calls it lucky, because he was very impressed how easy it was to use, and quickly realized it was the tool they needed.

Try ClickWhale Demo now.

One can simple go to the ClickWhale demo page, powered by InstaWP.

The end-user just needs to provide his/her email address and launch a test site that just ClickWhale pre-installed.

How InstaWP Impacted ClickWhale Team’s Operations

For Florian, InstaWP was able to give them two distinct advantages. One, he loved that InstaWP could help them create sandboxes or WordPress test sites in seconds and use them for testing ClickWhale with different parameters. 

The second, an advantage he said “cannot be overestimated” and is “infinitely valuable”, is InstaWP’s ability to let them create a white-labelled demo site for users. This feature lets them show ClickWhale to potential users before the customers buy or install the plugin. 

Plus, sending the demo site to potential customers lets the ClickWhale team capture email addresses, which means the team can continuously keep in touch with those who didn’t opt-in for the plugin immediately. That helps them nurture the relationship until they become paying customers.

How The ClickWhale Team Uses InstaWP On A Regular Basis

Aside from showing a working demo to users and test environments for their various departments, Florian shares that they also use InstaWP to let people use their plugin. Say there was a content creator who wanted to become more familiar with ClickWhale’s new features, the team can easily create a test site for them because of InstaWP.

What Florian really appreciates is that setting up or even cloning an entire website is fast and easy – thanks to InstaWP. For him, it has saved the team a lot of time and effort. Because of this, they can focus on improving their product instead of having to think of ways to show off ClickWhale. 


The story of ClickWhale highlights the importance of product demonstrations. ClickWhale is a handy tool for online and affiliate marketers to manage their links on WordPress, but its capabilities can only be really appreciated when users can try it out. That’s where InstaWP comes in.

Because of InstaWP, Florian and his team were able to give their potential customers a first-hand experience of the features the plugin has to offer. Not only did it convince the users of what ClickWhale was capable of, but this also helped the ClickWhale team maintain connections with their customers and boost their productivity.
Want to create impactful product demonstrations and foster customer relationships all in one go?Sign up for a free InstaWP account today.