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Marketing Manager


Job Description: Growth Product Marketing Specialist


Position Overview:

As a Growth Product Marketing Specialist, you will play a crucial role in driving the growth and success of our company’s products and services. Your primary responsibility will be to develop and execute effective marketing strategies that maximize user acquisition, engagement, and retention. You will work closely with cross-functional teams, including product management, design, engineering, and data analytics, to identify growth opportunities and implement data-driven initiatives. This role requires a combination of strategic thinking, analytical skills, and creativity to achieve ambitious growth targets.


  1. ¬† ¬†Develop Growth Strategies: Collaborate with product managers to identify key growth opportunities and develop comprehensive marketing strategies aligned with the company’s goals.
  2. User Acquisition: Create and execute user acquisition campaigns across various channels such as digital advertising, social media, content marketing, SEO, email marketing, and partnerships.
  3. Conversion Optimization: Analyze user behavior and website/product performance data to identify areas for improvement. Implement A/B tests and optimize user funnels to increase conversion rates.
  4. Retention and Engagement: Design and execute strategies to enhance user engagement and retention, including personalized communication, loyalty programs, and user feedback loops.
  5. Performance Analysis: Track and analyze key performance metrics related to user acquisition, engagement, and retention. Use data insights to inform marketing decisions and improve campaign effectiveness.
  6. Product Messaging and Positioning: Craft compelling product messaging and positioning that highlights the unique value proposition of our offerings and resonates with target audiences.
  7. Content Development: Work with the content team to create marketing materials, blog posts, case studies, and other assets to support growth initiatives.
  8. Customer Segmentation: Conduct market research and customer segmentation to identify high-potential target audiences and tailor marketing strategies accordingly.
  9. Collaborate with Cross-Functional Teams: Work closely with product, design, engineering, and data teams to align marketing initiatives with product development and user experience improvements.
  10. Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and challenges and adjust marketing strategies accordingly.
  11. Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources across different channels and campaigns.
  • ¬†


  1. Bachelor’s degree in Marketing, Business, or a related field (Masters preferred).
  2. Proven experience in growth marketing, product marketing, or digital marketing. Specially for SaaS or WordPress companies.
  3. Strong analytical skills and ability to work with data to derive insights and make data-driven decisions.
  4. Proficiency in marketing analytics tools (e.g., Google Analytics, Mixpanel, or similar).
  5. Familiarity with A/B testing and conversion rate optimization strategies.
  6. Excellent communication and writing skills with the ability to craft compelling marketing messages.
  7. Understanding of various digital marketing channels and their impact on growth.
  8. Creative mindset with the ability to think outside the box to drive growth initiatives.
  9. Knowledge of the industry trends, best practices, and emerging technologies in growth marketing.
  10. Team player with the ability to collaborate with cross-functional teams effectively.
  11. Note: The specific job description may vary depending on the company’s size, industry, and specific requirements.
  • To apply, please submit your resume, along with a cover letter highlighting your relevant experience and why you are interested in joining InstaWP.