Description:
We are currently seeking a talented Copywriter with experience in WordPress to join our team. As a Copywriter, you will be responsible for creating compelling and effective copy that drives engagement and conversions across a variety of digital channels, including websites, landing pages, social media, email, and advertising.
Responsibilities
- Write clear, concise, and engaging copy for websites, landing pages, social media, email, and advertising.
- Collaborate with designers, developers, and other stakeholders to ensure that copy aligns with visual design and user experience.
- Conduct research to understand target audience, industry trends, and competitors, and use insights to inform copywriting strategy.
- Develop and maintain brand voice and tone guidelines to ensure consistency across all copy.
- Optimize copy for search engines and other digital marketing channels, including keyword research and meta descriptions.
- Edit and proofread all copy to ensure accuracy, clarity, and effectiveness.
- Stay up-to-date with industry trends and best practices in copywriting and content marketing.
Requirements:
- Experience in copywriting for digital channels, with a focus on WordPress.
- Strong knowledge of WordPress, including themes, plugins, and customizations.
- Excellent writing, editing, and proofreading skills, with the ability to write in various styles and formats.
- Experience with digital marketing channels such as SEO, PPC, and social media.
- Understanding of content marketing and the buyer’s journey.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and project management skills.
- Familiarity with analytics tools such as Google Analytics and others is a plus.
- Availability to participate in video meetings between the hours of 10 am – 7 pm IST.
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